Chief Marketer Staff, Author at Chief Marketer

HOT SHOPS

At last our annual listing of the top promotional agencies. And if it shows one thing, it’s that the agency world is roiling. There are 16 new entrants

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Lolita Lives

Would you let your 10-year-old daughter go out wearing a short skirt and fishnet stockings? Probably not. But she may be getting the message that she

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Analysts keep saying that in the United States there are eight cell phones to every PC. But so far, the mobile sphere is rife with unrealized potential. Mobile marketing is confined largely to messages advertisers are pretty sure young users will be glad to opt into, such as video clips from upcoming movies. And m-commerce is still restricted, for the most part, to content subscriptions and digital downloads of ringtones and wallpapers.

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All for One

A business-to-business client recently wanted to run an integrated campaign with one clear goal: Get 500 qualified leads. Not 500 responses, mind you,

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Watch n Win

Let’s face it. Buying a mop is a mundane task. So, how does that handy, ever-important cleaning tool largely hidden away in a kitchen cupboard get noticed

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Take This Word Out of Your Dictionary

Some years ago I was in the audience listening to a speaker who combined two rare traits: transmitting actually useful information, and entertaining as

Letters to the editor

The Sweet Smell of Success Re: Sniff Sniff (April, 2007) Thank you very much for your wonderful article on scent marketing. It is truly an exciting and

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Power to the People

There’s a Pivotal Moment in the classic rock concert film when an announcer bellows: It’s now a free concert, man! He should have only known. For the

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Message From Jupiter

It’ll happen any minute that big surge of online shoppers we’ve all been waiting for. Right? Not so fast. Growth has flattened out, and there simply won’t

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