Chief Marketer Staff

• Firms Not Training Staff Over Information: Canada Official

  Too many Canadian businesses are failing to train staff to handle personal information, putting consumers at risk of identity theft, warned the country’s privacy commissioner, according to wire service reports.

• Federated Renames Sachse Chief Marketing Officer

  Federated Department Stores Inc. has given Peter Sachse, chairman and chief executive officer of Macys.com, the additional role of chief marketing officer and president of Macy’s corporate marketing. He replaces Anne MacDonald.

• Digital

  Merkle Hires Four Interactive Excecutives

  Merkle has named four new executives in its interactive services group in its Denver office.

• Short Cuts

  Kazakhtelecom, the telecommunications operator in the ex-Soviet republic, has selected Amdocs billing and mediation software

• Macy’s CMO Departs Abruptly, Sachse Returns

  Macy’s has reinstated Peter Sachse as chief marketing officer to replace Anne MacDonald, who steps down this week after 16 months on the job.

• Agencies

  Nickelodeon, Marriott Team Up for Branded Resorts

  Nickelodeon and Marriott International, Inc. have teamed up in a new partnership to co-develop a branded water park resort, and the companies are taking the concept global.

• Agencies

  Krystal Seeks Stars for Web-Based Reality Show

  Restaurant chain Krystal Co. is tapping into the consumer-generated content craze by launching its own Web-based reality series.

• Agencies

  Arby’s and NBC Debut Online Program

  Arby’s Restaurant Group Inc. and NBC Universal have teamed up to offer an exclusive 30-minute online program designed for office workers looking for a break.

• Agencies

  Huggies Breaks Potty Training Sweeps

  Huggies launches a sweepstakes today with an unusual prize: a one-on-one session with a potty training expert

• People in the News

  Producers of b-to-b and experiential marketing events Campos Creative Works, Santa Monica, CA, named Kathy Biss-Barbera as sales and account manager.