Chief Marketer Staff
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Listline e-Newsletter 06/04/07
Interactive Marketing Solutions has assumed management of Shop Here
Free, a list with million than 1.2 million names generated in the last
12 months. It’s sourced from registrations at ShopHereFree.net -
Digital
Google Acquires RSS Platform with FeedBurner Buy
Google announced Friday that it will acquire FeedBurner, a company that distributes both content and advertising to blogs and other media Web sites.
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Digital
QVC, Netflix Top List of Customer E-Satisfiers
Movie rental site Netflix and home shopping portal QVC.com are, along with perennial winner Amazon.com, the current kings of online customer satisfaction, according to the ForeSee Results Top 100 Online Retail Satisfaction Index.
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Digital
Innovation Interactive Completes Buyout from Parent
nnovation Interactive, the digital marketing company that owns such online service agencies agencies as search marketing firm 360i and media management platform SearchIgnite, announced today that it has completed a buyout from its parent company, Livedoor Japan.
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Agencies
Brand Advertising and DM Not So Separate: DMA Study
Brand marketing is no longer the diametric opposite of direct-response marketing, and many brand advertisers have begun incorporating direct marketing tactics into their campaigns across multiple channels, according to a new survey by the Direct Marketing Association.
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Agencies
WE Plugs Bridal Block via 44 Million Valpak Mailings
Women’s network WE tv is building excitement around its new bridal programming block on 44 million Valpak envelopes with a sweepstakes offer for a chance to win a luxury trip to the Dominican Republic
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Agencies
Dollar General Fuels NASCAR Sweeps
Discount retailer Dollar General is pinning a sweepstakes prize on the outcome of a NASCAR race
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Agencies
Google Teams with ‘Jeopardy’ Via Sweeps
Google is giving “Jeopardy” fans some extra help in a sweepstakes tied to an online version of the popular game show.
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Marvel Entertainment Creates New Marketing Post
Marvel Entertainment has named Alan Fine to executive vice president and chief marketing officer of Marvel Characters, Inc., a newly created position.