Chief Marketer Staff
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Agencies
Amex Adds Giveaway to Cyber Storefront
My WishList, the cyber storefront from American Express, opened its latest e-tail site yesterday
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News Briefs
CROWN HOLDINGS: has promoted Raymond L. McGowan, Jr., 55, to president of its North American Packaging business.
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Dos and Don’ts for Managing E-Mail Addresses
The word is out: e-mail newsletters have proven their worth as a great vehicle for staying in touch with loyal customers. Maintaining the list of e-mail addresses-along with catering to the needs of the individuals themselves-is now the hard work. In this report you’ll hear from some top brands on how they manage frequency schedules, falling opt-in rates, climbing opt-out rates, best practices and more.
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Deals in the Dorm
Want to give college kids a discount? Try text messaging. Cell phones are ubiquitous on campuses across the nation making them an easy way for brands to reach cash-strapped students, who are always open to a discount or freebie. In this report, PROMO takes a look at how top brands like Domino’s and Dell Computers, as well as some locals like on-campus stores boost sales with a few of punches on a keypad.
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Listline e-Newsletter 06/04/07
Interactive Marketing Solutions has assumed management of Shop Here
Free, a list with million than 1.2 million names generated in the last
12 months. It’s sourced from registrations at ShopHereFree.net -
Digital
Google Acquires RSS Platform with FeedBurner Buy
Google announced Friday that it will acquire FeedBurner, a company that distributes both content and advertising to blogs and other media Web sites.
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Digital
QVC, Netflix Top List of Customer E-Satisfiers
Movie rental site Netflix and home shopping portal QVC.com are, along with perennial winner Amazon.com, the current kings of online customer satisfaction, according to the ForeSee Results Top 100 Online Retail Satisfaction Index.
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Digital
Innovation Interactive Completes Buyout from Parent
nnovation Interactive, the digital marketing company that owns such online service agencies agencies as search marketing firm 360i and media management platform SearchIgnite, announced today that it has completed a buyout from its parent company, Livedoor Japan.
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Agencies
Brand Advertising and DM Not So Separate: DMA Study
Brand marketing is no longer the diametric opposite of direct-response marketing, and many brand advertisers have begun incorporating direct marketing tactics into their campaigns across multiple channels, according to a new survey by the Direct Marketing Association.