Chief Marketer Staff
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News Brief
SONIC DRIVE-IN: is kicking off its celebration of summer with free Root Beer Floats on June 7 from 8 p.m. and midnight at participating locations.
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Agencies
Millionaire Spammer Soloway’s Career Began at 16: IRS
Robert Soloway, the man arrested last week for allegedly sending millions of spam e-mails and touting electronic messaging software and services that didn’t work as advertised, deposited more than $1.6 million in various bank accounts from 2003 to 2006—all as the result of spam and fraud, according to an affidavit from the Internal Revenue Service.
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Email
Stupid Marketing Watch: Inside the Boston Bomb-Threat Flyer
What is it about marketers in Boston and their uncanny ability to concoct promotions that make people think they’re in danger of imminent death?
On the heels of a Cartoon Network bomb scare that paralyzed the city in January, police evacuated a strip mall last week because of a botched fax promotion that some Bank of America employees mistook for a bomb threat.
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Listline e-Newsletter 06/05/07
The Day-Timers catalog file has been enhanced with Z-24 catalog,
Experian demographic and CircBase subscriber data. A total of 455,109
buyers are named. -
Digital
LinkShare Acquires Firm to Expand Lead Generation Offerings
LinkShare Corp. has acquired the online lead generation services firm Traffic Strategies.com. Terms were not disclosed.
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Digital
Lillian Vernon Lets Customers Write Product Reviews on Web Site
Lillian Vernon Corp. plans to feature online customer reviews of product purchases on its Web site, as part of a broader effort to increase sales, customer loyalty and referrals from Internet search engines.
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Agencies
DM Growth Continues for 15th Quarter But at Slower Pace
Direct marketers and vendors in this sector experienced a 15th consecutive quarter of growth, according to first quarter figures from the Direct Marketing Association’s Quarterly Business Review.
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Aerogrow Enters Japanese Market Via DRTV
Aerogrow International Inc., a Boulder, CO-based developer of aeroponic technology for growing plants without soil, plans to launch DRTV promotions in Japan and Taiwan.