Chief Marketer Staff

• Agencies

  Miller Lite to Give Away 125 Jeeps this Summer

  Miller Lite is teaming with the popular MTV show “Pimp My Ride” to give away 125 Jeeps this summer.

• Agencies

  Vanity Stores Bring Mandy Moore

  Fashion retailer Vanity Stores has launched a new text messaging-based sweepstakes to promote singer and actress Mandy Moore’s new album for a chance to attend a world premiere of her new movie

• Agencies

  ESPN Zone Runs Father’s Day Contest

  ESPN Zone is tapping into Father’s Day with a contest that lets kids say why their dad is No. 1.

• News Brief

  LEADING BRANDS: has launched a new energy drink called Stoked.

• Agencies

  Loose Cannon: Count Off: A Candid Look At A Dozen Loyalty Schemes

  According to a loyalty program census from Colloquy, the average American household belongs to 12 reward or recognition programs, but is active in only five.

  The biggest factor in consumer apathy is a lack of relevant communication from the marketer. A look at my own dozen memberships affirms this.

• Dunkin’ Donuts Names Allen Brand Marketing Officer

  Dunkin’ Donuts has named Frances Allen as brand marketing officer, a new company position.

• Listline e-Newsletter 06/08/07

  Consumers who purchased computer virus protection software for $40 are
  identified. One-third of these 647,941 buyers are women.

• Agencies

  Neiman Marcus Posts DM Earnings, Revenue Growth

  Neiman Marcus Inc. posted net earnings of $59.5 million for the third quarter, an increase over net earnings of $40.5 million last year.

• InfoUSA Shareholders Re-Elect Directors

  Three sitting directors of data compiler infoUSA were re-elected during the company’s annual shareholder meeting, despite objections from a minority investor.

• Agencies

  Jos. A. Banks May Sales Climb 23.4%

  Jos. A. Bank Clothiers Inc. posted net sales of $45.3 million for May, a 23.4% increase over $36.7 million last year.