Chief Marketer Staff
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News Brief
BIG TENT ENTERTAINMENT: has been appointed the North American licensing and
marketing agency of record for the preschool band The Wiggles -
DMA Expands Guidelines for Data Compilers
The Direct Marketing Association has issued new regulations that clarify and strengthen what it considers ethical practices among data compilers. The long and short? Compilers are going to have to take a much more active interest in who their clients are and what they are marketing.
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FTC Seeks to Stop Alleged Pyramid Operation
The Federal Trade Commission charged BurnLounge, a company that sold opportunities to operate online digital music stores via the Internet, telephone calls and through in-person meetings with providing most of its benefits to participants who recruited other members, as opposed to actually selling music downloads.
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TheFind Offers Search of PayPal-Accepting Merchants
TheFind, Inc., has launched paypal.thefind.com, a shopping search engine that produces results from merchants that accept PayPal payments.
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Shopzilla Picks Rysa Pintar for CMO Spot
Search shopping site Shopzilla.com has hired Rysa Pintar as chief marketing officer
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Suzanne Ellis Named VP of Merchandising at RedEnvelope
Suzanne Ellis has been promoted to vice president of merchandising at RedEnvelope Inc. Ellis joined the San Francisco-based gift marketer in August 2005 as director of merchandising. In her new role, she will lead the company
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Email
E360 Hacker E-mail Spawns Urban Legend
An e-mail message apparently sent by a hacker from e-mail marketer e360 Insight
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Email
Three Metrics that Make Your E-mail Reputation
Everyone in e-mail marketing seemingly knows they need a good reputation to get their messages delivered, but do most know what factors go into creating one?
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Email
Datran Media Strikes MadeForChina Deal
Pay-for-performance marketing firm Datran Media is expected today to announce it has made a significant investment into Asian online and e-mail advertising company MadeForChina.