Chief Marketer Staff

• Agencies

  Using DRTV to Drive Traffic to Retail, Catalogs, and the Web

  In recent years, the role of DRTV has evolved to include increasing overall brand/product awareness, sometimes creating a market where there wasn’t one before.

• Agencies

  Social Media: Latest Fad or Strategic Marketing Tool?

  While not entirely mainstream, terms like blogging, RSS and wikis are increasingly being discussed in marketing blogs and ezines. Social Media is here to stay, and marketers ignoring this trend are missing out on an important new communications medium.

• Agencies

  What Direct Merchants Can Learn From Direct Marketers

  While the most sophisticated direct marketers have applied for decades statistical modeling techniques for teasing out subtle insights to optimize catalog and direct mail investment, the majority of traditional retailers who evolved into equally robust direct merchants through their e-commerce and e-mail investments have remained on the outside looking in.

• Agencies

  Miller Lite to Give Away 125 Jeeps this Summer

  Miller Lite is teaming with the popular MTV show “Pimp My Ride” to give away 125 Jeeps this summer.

• Agencies

  Vanity Stores Bring Mandy Moore

  Fashion retailer Vanity Stores has launched a new text messaging-based sweepstakes to promote singer and actress Mandy Moore’s new album for a chance to attend a world premiere of her new movie

• Agencies

  ESPN Zone Runs Father’s Day Contest

  ESPN Zone is tapping into Father’s Day with a contest that lets kids say why their dad is No. 1.

• News Brief

  LEADING BRANDS: has launched a new energy drink called Stoked.

• Agencies

  Loose Cannon: Count Off: A Candid Look At A Dozen Loyalty Schemes

  According to a loyalty program census from Colloquy, the average American household belongs to 12 reward or recognition programs, but is active in only five.

  The biggest factor in consumer apathy is a lack of relevant communication from the marketer. A look at my own dozen memberships affirms this.

• Dunkin’ Donuts Names Allen Brand Marketing Officer

  Dunkin’ Donuts has named Frances Allen as brand marketing officer, a new company position.

• Listline e-Newsletter 06/08/07

  Consumers who purchased computer virus protection software for $40 are
  identified. One-third of these 647,941 buyers are women.