Chief Marketer Staff
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Agencies
WingStreet Sweeps Offers Trip to Buffalo Wing Fest
WingStreet, which delivers chicken wing meals, has launched a sweepstakes that sends the winner to a national Buffalo wing festival.
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Dunkin Donuts Maps Out Promo
Dunkin Donuts is giving consumers a helping hand when it comes to finding a local store.
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Vibes Hires VP Multicultural Marketing and Sales
Vibes Media has hired Shawn Marshall for the newly created position of vice president, multicultural marketing and sales.
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News Briefs
TWENTIETH CENTURY FOX: is teaming up with USA Today to bring “The Simpsons” movie to readers in a real-life Springfield under a new contest.
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Agencies
Search Engine Benchmarketing
In search engine marketing, the consumer’s attention is largely focused on three or four items at the top of a search results page. Getting into those high impact slots requires knocking someone else out… and doing it in a completely fluid environment where minute by minute adjustments and multiple factors keep the head-to-head action going 24×7.
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Agencies
COLLOQUY Corner: The joys of a well-constructed financial model
The key to operating a financially sound loyalty program, of course, is to model the financial results before launch. While your analysis must contain basic assumptions about enrollment, funding, program operating costs, retention benefits and increased yield potential, you’ll still find it extremely useful.
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Agencies
Using DRTV to Drive Traffic to Retail, Catalogs, and the Web
In recent years, the role of DRTV has evolved to include increasing overall brand/product awareness, sometimes creating a market where there wasn’t one before.
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Agencies
Social Media: Latest Fad or Strategic Marketing Tool?
While not entirely mainstream, terms like blogging, RSS and wikis are increasingly being discussed in marketing blogs and ezines. Social Media is here to stay, and marketers ignoring this trend are missing out on an important new communications medium.
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Agencies
What Direct Merchants Can Learn From Direct Marketers
While the most sophisticated direct marketers have applied for decades statistical modeling techniques for teasing out subtle insights to optimize catalog and direct mail investment, the majority of traditional retailers who evolved into equally robust direct merchants through their e-commerce and e-mail investments have remained on the outside looking in.