Chief Marketer Staff

• Agencies

  MasterCard Rewards Debit Users with Sweepstakes

  MasterCard is giving women 1,000 reasons to treat themselves with a new sweepstakes that encourages cardholders to use their debit cards.

• Dockers Celebrates Father’s Day with Billboard Campaign

  Dockers is making a big splash around Father’s Day.

  The apparel brand is celebrating fathers with a tribute on the world’s biggest stage—the Reuters Board in New York City’s Times Square.

• Agencies

  Domino’s Incentive Offers Movie Download Trial

  Domino’s Pizza is incenting trial of its online ordering service with an offer for free movie downloads.

• Agencies

  Scott Contest Shares Moms’ Advice

  Kimberly-Clark has gone national with a contest for Scott toilet paper that ran earlier this year for its online loyalty club members.

• Agencies

  Alka-Seltzer Partners with Vegas Resort for Trip Giveaway

  Las Vegas has plenty of offerings for a group of guys on a quick getaway, including the potential for heartburn and acid indigestion

• Tissot Swiss Watches Hires Velocity for NASCAR Activation

  Tissot Swiss Watches has signed Velocity Sports & Entertainment to help develop retail activation strategies and promotions around its NASCAR sponsorship.

• Agencies

  Visa Cardholders Can Earn Free Meals at Burger King

  Loyalty pays off this summer for Visa cardholders who like to eat at Burger King.

• The History Channel Name Taps Moseley as Marketing Executive

  The History Channel has named marketing executive Chris Moseley as senior vice president of marketing

• Agencies

  Comcast, Cablevision Expand CD Premiums

  Cable TV and telecommunications company Comcast has expanded its use of CD premiums to target new residents

• Agencies

  P&I Postscripts

  BORDERS: is offering three limited edition gift cards designed around the seventh and final book in the Harry Potter series