Chief Marketer Staff
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Email
E-mail ID Firm Aims to Restore Trust
Start-up technology firm Iconix took a large step toward widespread adoption of its Truemark authentication technology recently with the announcement its scheme is compatible with Microsoft Outlook 2003.
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Agencies
Applebee’s, Food Network Launch Burger Showdown Contest
Think you’ve got the perfect burger recipe? Applebee’s International and the Food Network want to know.
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Dream Dinners Distributes Liz Claiborne Magazine
Liz Claiborne is coming to dinner.
The fashion giant Liz Claiborne Apparel is launching a glossy magazine, called Liz Is, that will be distributed through Dream Dinners meal-preparation kitchens.
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Agencies
WingStreet Sweeps Offers Trip to Buffalo Wing Fest
WingStreet, which delivers chicken wing meals, has launched a sweepstakes that sends the winner to a national Buffalo wing festival.
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Dunkin Donuts Maps Out Promo
Dunkin Donuts is giving consumers a helping hand when it comes to finding a local store.
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Vibes Hires VP Multicultural Marketing and Sales
Vibes Media has hired Shawn Marshall for the newly created position of vice president, multicultural marketing and sales.
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News Briefs
TWENTIETH CENTURY FOX: is teaming up with USA Today to bring “The Simpsons” movie to readers in a real-life Springfield under a new contest.
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Agencies
Search Engine Benchmarketing
In search engine marketing, the consumer’s attention is largely focused on three or four items at the top of a search results page. Getting into those high impact slots requires knocking someone else out… and doing it in a completely fluid environment where minute by minute adjustments and multiple factors keep the head-to-head action going 24×7.
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Agencies
COLLOQUY Corner: The joys of a well-constructed financial model
The key to operating a financially sound loyalty program, of course, is to model the financial results before launch. While your analysis must contain basic assumptions about enrollment, funding, program operating costs, retention benefits and increased yield potential, you’ll still find it extremely useful.