Chief Marketer Staff, Author at Chief Marketer

Adidas’ “Bonded by Blood” Takes Top Cannes Promo Award

Rugby is not only a blood sport—now it’s an award winner.

Adidas and TBWA took the top promotions prize yesterday at the Cannes International Advertising Festival

Live from What Teens Want: Reaching Multi Cultural Teens

Reaching teens with marketing messages isn’t easy.

But when it comes to targeting a multicultural audience, marketers should approach with caution and be armed with knowledge.

Agencies

California Man Wins Vegas.com Ad Contest

Travel Web site www.Vegas.com awarded $5,000 to a Venice, CA man who was among 80 entrants in a contest open to the public seeking a commercial to promote the city.

News Brief

WORLD WRESTLING ENTERTAINMENT: and licensing partners Hybrid Tees and Fifth Sun are expanded the brand’s presence beyond live events and online into retail outlets and specialty stores.

Live from What Teens Want: A Love-Hate Relationship with Brands

Teens have a bumpy relationship with brands.

On the one hand, they love them for their appeal and coolness factor. On the other, they will stray when they feel betrayed, abandoned or don’t agree with a company philosophy, a recent study found.

Former Gillette Marketing Manager Moves to Three Sixty

Three Sixty, Inc., a manufacturer of over-the-counter pharmaceuticals, has hired Stephen Hepler, a former marketing manager for The Gillette Co.

Agencies

Soloway’s Mental State May Play Role in Defense

Accused Seattle spammer Robert Soloway suffers from multiple psychological disorders, according to a document aimed at getting him released on bail, and some observers are speculating his attorney may be laying the groundwork to use the disorders in his defense.

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