Chief Marketer Staff

• Digital

  Sprightly Venture: Soda Maker Launches Mobile Social Community for Teens

  (Promo) This month, the Coca-Cola Co. plans to launch a social community for teens via mobile phones for its Sprite brand.

• E-News To Go

  The Wine & Spirits Industry Forum (http://www.wineandspiritsindustryforum.com/) has launched what it calls the first social network for the wine and spirits Industry. Membership is free, and open to anyone working in or providing services to the Industry.

• NASCAR Files $100 Million Countersuit Against AT&T Over Sponsorship

  The National Association for Stock Car Auto Racing filed a $100 million counter suit last week against AT&T claiming that the wireless carrier is interfering with its exclusive sponsorship agreement with Nextel

• Adidas’ “Bonded by Blood” Takes Top Cannes Promo Award

  Rugby is not only a blood sport—now it’s an award winner.

  Adidas and TBWA took the top promotions prize yesterday at the Cannes International Advertising Festival

• Live from What Teens Want: Reaching Multi Cultural Teens

  Reaching teens with marketing messages isn’t easy.

  But when it comes to targeting a multicultural audience, marketers should approach with caution and be armed with knowledge.

• Agencies

  California Man Wins Vegas.com Ad Contest

  Travel Web site www.Vegas.com awarded $5,000 to a Venice, CA man who was among 80 entrants in a contest open to the public seeking a commercial to promote the city.

• News Brief

  WORLD WRESTLING ENTERTAINMENT: and licensing partners Hybrid Tees and Fifth Sun are expanded the brand’s presence beyond live events and online into retail outlets and specialty stores.

• Live from What Teens Want: A Love-Hate Relationship with Brands

  Teens have a bumpy relationship with brands.

  On the one hand, they love them for their appeal and coolness factor. On the other, they will stray when they feel betrayed, abandoned or don’t agree with a company philosophy, a recent study found.

• Former Gillette Marketing Manager Moves to Three Sixty

  Three Sixty, Inc., a manufacturer of over-the-counter pharmaceuticals, has hired Stephen Hepler, a former marketing manager for The Gillette Co.

• Agencies

  Soloway’s Mental State May Play Role in Defense

  Accused Seattle spammer Robert Soloway suffers from multiple psychological disorders, according to a document aimed at getting him released on bail, and some observers are speculating his attorney may be laying the groundwork to use the disorders in his defense.