Chief Marketer Staff, Author at Chief Marketer

EU Will Look at Privacy Records of Many Search Engines

The European Union will take a look at the privacy policies of many big Internet search engines, not just Google.

Blinkx Launches Contextual Video Ads

Video search engine blinkx will launch a video ad targeting platform later this summer designed to match TV-style ads to Web content.

Agencies

Visa Taps Aspiring Filmmakers for “Life Takes” Campaign

Visa USA is sponsoring an international competition for amateur filmmakers as part of its effort to extend its “Life Takes Visa” brand campaign, launched a year ago, into new consumer channels.

Agencies

ABC Plugs Fall Series Via Red Carpet Screenings

ABC Entertainment is promoting its fall series with screenings in 10 cities nationwide.

Agencies

Lowe’s Rolls Out Photo Contest

Home-improvement chain Lowe’s kicks off a photo contest later this week that will award a $25,000 room makeover

E-mail Marketing Campaigns Need Better Landing Pages: Study

Landing pages linked from e-mail marketing campaigns generally fail to grab attention quickly, according to a review of 150 Web sites by Silverpop, a Web marketing solutions provider. Furthermore, some pages are confusing and cluttered, prompting the visitor to quickly leave.

News Briefs

ICONICX BRAND GROUP INC.: has signed a deal to feature pop star Fergie in its TV, print and online advertising campaign

McDonald’s Brings Moms’ Voices in the Kitchen

In an effort to respond to growing concerns about childhood obesity and the role of nutrition, McDonald’s has launched a PR campaign targeting the very group behind food choices: Moms.

Agencies

Integrating New Data Sources to Grow Your Universe

Many marketers traditionally have looked to expand their universe by tapping into new data sources. But thanks to new improvements in technology – and the skills of the people who use it – adding new sources of data now relies less on emotions and “gut feel” and more on fact-based, systematic approaches that can be tested prior to implementation to yield the best results.

Socializing With Big Brands

Social networking and user generated content sites have clearly taken their definitive hold reshaping the face of online communications forever. New and sometimes out of place sites pop up all too frequently with targeted topics to attract the curious viewer. With companies out there like Ning, which provides the platform to build custom social networking sites, the market continues to fill with new, and ever newer, ideas.