ABC Plugs Fall Series Via Red Carpet Screenings
ABC Entertainment is promoting its fall series with screenings in 10 cities nationwide.
Each event will feature casting calls for “Super Nanny” and other hit shows, screenings of the new drama “Pushing Daisies” and of the fall comedy “Carpoolers” or “Samantha Be Good.” Professional dancers Jonathan Roberts and Anna Trebunskaya from “Dancing with the Stars” will make guest appearances.
In addition, games will be part of the mix, including an ABC Prize Wheel, money booth, photo opportunities and food. A wrapped tour bus will travel to each market promoting the event and new fall programming.
The screenings kick off today in Portland, ME, and run through July 30. Other markets include Philadelphia, PA, Orlando, FL, Atlanta, Lexington, KY, Indianapolis, IN, Kansas City, KS, Albuquerque, NM, Salt lake City, UT, and Seattle.
“Pushing Daisies” tells the story of Ned, a man with the special talent of making dead things come back to life. He uses his special gift to crack murder cases by asking the deceased to name their killers. But life becomes complicated when Ned brings his childhood sweetheart, Chuck, back from the dead. And if he ever touches her again, she’ll be dead again for good.
“Carpooling” follows the lives of four men who use their daily commute to work to commiserate about their lives, jobs and families. They include a newlywed, a divorced dentist, a workaholic and a mediator. In “Samantha Be Good,” Sam wakes from a coma after an accident and finds she has amnesia. With no memories, Sam starts over only to discover she wasn’t an honest or hood-hearted person. She struggles with the line between being good and evil.
The event marks the second year ABC is promoting its TV series via a screening event. On-air spots in each market will support the promotion, along with radio stations spots in select areas.
