Chief Marketer Staff
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Listline e-Newsletter 06/25/07
Tribune Co. has introduced a list identifying more than 1 million
subscribers to newspapers nationwide. Seventy-two percent are men. -
Digital
Yahoo! Puts Search, Display Sales under One Title
Yahoo said yesterday it will merge its search and display advertising sales teams in the U.S. in an effort to streamline media buys for customers who want to advertise in a variety of formats, from search and graphical ads to videos.
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Digital
EBay’s Back on Google but Looking to Make Cuts
Pay-per-click ads from eBay are back on Google search results pages after an absence of more than a week. But the online auction site says it is considering making a “significant” reduction in the ads it runs on Google.
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Digital
EU Will Look at Privacy Records of Many Search Engines
The European Union will take a look at the privacy policies of many big Internet search engines, not just Google.
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Digital
Blinkx Launches Contextual Video Ads
Video search engine blinkx will launch a video ad targeting platform later this summer designed to match TV-style ads to Web content.
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Agencies
Visa Taps Aspiring Filmmakers for “Life Takes” Campaign
Visa USA is sponsoring an international competition for amateur filmmakers as part of its effort to extend its “Life Takes Visa” brand campaign, launched a year ago, into new consumer channels.
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Agencies
ABC Plugs Fall Series Via Red Carpet Screenings
ABC Entertainment is promoting its fall series with screenings in 10 cities nationwide.
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Agencies
Lowe’s Rolls Out Photo Contest
Home-improvement chain Lowe’s kicks off a photo contest later this week that will award a $25,000 room makeover
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E-mail Marketing Campaigns Need Better Landing Pages: Study
Landing pages linked from e-mail marketing campaigns generally fail to grab attention quickly, according to a review of 150 Web sites by Silverpop, a Web marketing solutions provider. Furthermore, some pages are confusing and cluttered, prompting the visitor to quickly leave.
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News Briefs
ICONICX BRAND GROUP INC.: has signed a deal to feature pop star Fergie in its TV, print and online advertising campaign