Chief Marketer Staff

• Agencies

  Krystal Pushes MilkQuake, Via Coupons, Social Networking Site

  Restaurant chain Krystal is rolling out a new line of ice cream milkshakes for summer and is supporting the effort with coupons and a themed marketing campaign.

• Marketing Arm Taps Morrison to Lead Ipsh

  The Marketing Arm has hired Bryon Morrison as president of its wireless marketing agency, ipsh

• Agencies

  Zoned for Service: Customer Care Drives Autozone’s Marketing Rally

  Autozone Inc. is using a new customer-centric parts look-up system to drive in-store sales, which it plans to soon extend to its Web site.

• Agencies

  Driving Force: Maintenance Mailing Program is a Good Vehicle for Nissan

  (Direct) For nearly four years, Nissan dealers have gotten response rates better than 4% to mailings promoting parts and service to their more than 20 million customers.
  Six to eight times a year, Nissan and Infiniti dealers send customers self-mailers and other packages urging them to visit dealers for inspections, tune-ups and other basic maintenance work, says Doug Thompson, president of The Marketing Store, Nissan’s Toronto-based agency.

• Agencies

  My Big Silver Car: Coloring in the Emotional Side of Car Ownership

  For those of us without trust funds, the first car we drive is usually not one we would have intentionally chosen for ourselves. How well the auto is marketed is definitely not a factor.

• Agencies

  Drive Thru: News to Go

  Ad network Jumpstart Automotive Media has joined the EyeWonder Select Publishing Program, which helps media buyers and planners to incorporate rich media into their ad buys.

• News Briefs

  ECKRICH: is using its sponsorship of NASCAR’s Team Rensi Motorsports to give key grocers some visibility at a handful of races.

• Digital

  It’s Quigo for Time, and a Good Time for Quigo

  Contextual ad network Quigo logged its largest client win to date yesterday with the announcement that it will deliver pay-per-click ads to all of the Time Inc. online properties.

• Digital

  Yahoo! Ad Change: Did Millard Jump or Was She Pushed?

  Yahoo announced last weekend that it will merge its search and display advertising sales teams in the U.S. in an effort to streamline media buys for customers who want to advertise in a variety of formats, from search and graphical ads to videos.

• Digital

  Supplement Seller Tries a Dose of Vitamin S-E-M

  Back in 1999, Cincinnati entrepreneur Al Alexander ran the Paramount fitness center, where he also sold vitamins on the side. But he started receiving customer complaints that they could buy the products elsewhere for cheaper prices. That led Alexander in 2001 to open Supplements To Go (www.supplementstogo.com)