Chief Marketer Staff, Author at Chief Marketer

New Products and Services

IdentityTruth.com: a new Web site designed to help consumers safeguard their privacy and identities–IdentityTruth.com, Waltham, MA.

Agencies

Contestants Angry Over Early Posting of Malibu Rum Video Winner

Entrants to an online contest promoting a new Malibu Rum flavor are angry over the premature release of the winning video.

Agencies

Max & Erma Promotes International Menu with Online Game

The American restaurant chain Max & Erma’s is using an online games to help introduce a summer menu featuring international fare.

Agencies

Krystal Pushes MilkQuake, Via Coupons, Social Networking Site

Restaurant chain Krystal is rolling out a new line of ice cream milkshakes for summer and is supporting the effort with coupons and a themed marketing campaign.

Marketing Arm Taps Morrison to Lead Ipsh

The Marketing Arm has hired Bryon Morrison as president of its wireless marketing agency, ipsh

Agencies

Zoned for Service: Customer Care Drives Autozone’s Marketing Rally

Autozone Inc. is using a new customer-centric parts look-up system to drive in-store sales, which it plans to soon extend to its Web site.

Agencies

Driving Force: Maintenance Mailing Program is a Good Vehicle for Nissan

(Direct) For nearly four years, Nissan dealers have gotten response rates better than 4% to mailings promoting parts and service to their more than 20 million customers.
Six to eight times a year, Nissan and Infiniti dealers send customers self-mailers and other packages urging them to visit dealers for inspections, tune-ups and other basic maintenance work, says Doug Thompson, president of The Marketing Store, Nissan’s Toronto-based agency.

Agencies