Chief Marketer Staff
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Short and Sweet
We’d like to give a quick cheer to the Webby Awards, which held its 11th annual presentation last month with a rule we think should be standard: five-word acceptance speeches.
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Agencies
Great Product, Great Site. Who Knew?
So what’s going on in this Dansko ad? Not much. Apparently just advertising for the sake of advertising.
You undoubtedly know Dansko for their famously comfortable shoes. The ad assumes that you do know, and merely wants to provide an intriguing artistic reminder.
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Agencies
Sweetening the Pot
It’s been said by everyone from Don Peppers to Fred Reichheld: Customer satisfaction starts with a company’s employees.
But how do you make sure that your staff fully supports your objectives?
There’s one way.
Incentives.
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Letters to the Editor
RECONNECTING US Re: Frankel’s Begets A Party (May, 2007) This is so long overdue! Thank you so much for the wonderful piece on the retirement of the Frankel
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Top of Wallet
With the average American household belonging to 12 different loyalty programs, marketers are looking for new ways to stand out. But it’s not easy. The
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American Blogstand
A pilot program in which news was turned into song became the second most popular video feature on Boston.com last month.
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Price-Conscious Promotion
For those with champagne tastes and a beer budget, constructing a marketing plan can be frustrating. In Successful, Low Cost Direct Marketing Methods
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The Latest Scoop
Talk about your dual personalities. Ben & Jerry’s is a super-premium-quality product with an offbeat, fun, irreverent brand. The two concepts don’t always
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Postcards From the Cutting Edge
While catalog mailers are adjusting to hefty new postage increases, postcard mailings are thriving. Even the largest 11-