Chief Marketer Staff

• Agencies

  Too Much Togetherness?

  If you lived through the dot-com bubble, you could be excused for thinking you’d slipped through a wormhole in time and landed back in 1999. In rapid-fire succession, a slew of the biggest online ad players announced plans to get a lot bigger by acquiring platforms, technologies or expertise they hadn’t had before.

• Agencies

  Short and Sweet

  We’d like to give a quick cheer to the Webby Awards, which held its 11th annual presentation last month with a rule we think should be standard: five-word acceptance speeches.

• Agencies

  Sweet Memories

  Skinny Cow has found the perfect event for consumers to sample its ice cream. It is the only food brand that has a booth at scrapbook conventions where

• Agencies

  Central Station

  On the one hand, consumers want control over the media messages they receive. On the other, advertisers demand accountability for their investments.

  How do you serve those two needs?

  One way is to create a centralized hub for your integrated campaign: A microsite with a unique and easy-to-remember URL.

• Swept Away

  I had dinner with a good friend several weeks ago. Over a shared plate of wings and skins, I asked how her mother was doing. She said her mom is afraid

• Generation Gap In The Workplace

  You hear it all the time. Employers only want to hire young, single people fresh out of college so that they don’t have to pay high salaries and medical

• Agencies

  Three Ways to Rate E-mailers

  Internet service providers use three main metrics to gauge a sender’s reputation and determine how to process incoming e-mail.

• 24/7: Promo Marketers’ Salary Survey

  There are cases when the job possesses the man even after quitting timeit may affect his attitude toward all of life. Studs Terkel, (1972) The great Chicago

• Agencies

  Ready, Aim, Shop

  U.S. soldiers in Europe will be getting a surprise this summer. They will be handed a free slice of Land O’Lakes deli cheese when they enter their local

• Agencies

  Letters to the Editor

  A HIT AND A MISS? Thanks for Ray Schultz’s thoughtful column (Direct Hit, May). Copywriting is my background. I learned from a seasoned pro who retired