Author

Chief Marketer Staff

  • Know your Customer – Grow your Business with Targeted Email Marketing

    In an industry littered with competition and product variation, promotional suppliers, event marketers, agencies, and other promotional vendors need to re-evaluate the ways in which they collect data and communicate with potential customers. No longer are recipients tolerating irrelevant marketing materials, via email or any other medium. Sending relevant, targeted offers that they WANT to receive is essential in order to acquire new customers and grow your business. Learn more

  • Listliine e-Newsletter 07/30/07

    A total of 104,630 names generated via Salespider.com are available. The
    Web site offers sales leads to registered users.

  • Coca-Cola Taps Allstate Executive as New CMO

    Coca-Cola has named Joseph V. Tripodi as its chief marketing and commercial officer, a new position.

  • Jack Daniel’s, USO Raise Toasts for Armed Forces

    Raising a glass of alcohol is something of a ritual to honor colleagues and loved ones in the military service

  • Agencies

    Sony Renews ESPN X Games Sponsorship

    Sony Computer Entertainment America has renewed its sponsorship of ESPN’s annual X Games competition, with its PlayStation Experience truck ready to roll when the competition commences this week.

  • Mobile

    Sprint, Google Pair on Wireless Broadband Network

    Google and Sprint Nextel will collaborate to build a mobile portal that will let users search the Internet and take part in social networks over a high-speed wireless network.

  • Marketing Arm Taps Upham at Executive VP

    The Marketing Arm has named Nowell Upham as an executive vice president. The post took effect July 16.

  • News Brief

    RUSSELL STOVERS: has inked a licensing deal with Pine Valley Foods, Inc. to launch a line of cookie dough

  • Digital

    Microsoft Adds an Ad Exchange

    Microsoft announced late Thursday that it has agreed to acquire AdECN, an online auction for Web display advertising space. The price of the purchase was not disclosed.

  • Digital

    Superpages Goes to the Video

    Internet Yellow Pages Superpages.com is beta testing video ads for small to mid-sized local businesses that advertiser in its online directories.