Chief Marketer Staff
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Digital
Acquisition to Boost Revenues at iCrossing to $100 Million
The digital marketing services firm iCrossing Inc. has acquired the Web development agency Proxicom Inc. Terms have not been disclosed.
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People in the News
Jay Hammans and Cathy Blanchard have joined DialAmerica Inc. as directors of new business development. Hammans was formerly with Synergy Solutions Inc. and Blanchard was previously at Americall Group Inc.
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Letters to the Editor
I just read your commentary about the switch in venues for the foreseeable DMA fall conferences — this year named DMA ’07 and next year… well, we’ll see.
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Agencies
UPS Taps Football Fans for Intercept Video Contest
UPS is seeking videos of the best amateur football interceptions in a nationwide contest for cash prizes to promote a delivery intercept service it kicked off earlier this year.
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Reebok, Nike Sack Vick Jerseys, Shoes
Reebok International and Nike Inc. officially put the kibosh on sales of Atlanta Falcons quarterback Michael Vick’s NFL signature products, including jerseys and shoes late last week
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Back-to-School Spending Projected to Increase 7%
The average U.S. household plans to spend $590 on back-to-school clothes and supplies, according to a survey by Brand Keys.
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Agencies
Henkel Solicits Worst Moving Stories for Contest
Moving supplies marketer Henkel Corp. is inviting people to submit stories of their most awful moves ever and compete for a $5,000 grand prize.
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Mercury Mambo Adds Four New Hires
Hispanic-oriented promotions firm Mercury Mambo bolstered its team with four new hires to support the agency’s period of rapid expansion over the past year
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News Briefs
MEDIA RIGHTS CAPITAL has named as its president Dan Goodman, the former chief digital officer of Ogilvy Digital
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