Chief Marketer Staff

• Jack Daniel’s, USO Raise Toasts for Armed Forces

  Raising a glass of alcohol is something of a ritual to honor colleagues and loved ones in the military service

• Agencies

  Sony Renews ESPN X Games Sponsorship

  Sony Computer Entertainment America has renewed its sponsorship of ESPN’s annual X Games competition, with its PlayStation Experience truck ready to roll when the competition commences this week.

• Mobile

  Sprint, Google Pair on Wireless Broadband Network

  Google and Sprint Nextel will collaborate to build a mobile portal that will let users search the Internet and take part in social networks over a high-speed wireless network.

• Marketing Arm Taps Upham at Executive VP

  The Marketing Arm has named Nowell Upham as an executive vice president. The post took effect July 16.

• News Brief

  RUSSELL STOVERS: has inked a licensing deal with Pine Valley Foods, Inc. to launch a line of cookie dough

• Digital

  Microsoft Adds an Ad Exchange

  Microsoft announced late Thursday that it has agreed to acquire AdECN, an online auction for Web display advertising space. The price of the purchase was not disclosed.

• Digital

  Superpages Goes to the Video

  Internet Yellow Pages Superpages.com is beta testing video ads for small to mid-sized local businesses that advertiser in its online directories.

• We’re E-ddicted: AOL Survey

  E-mail use on portable devices has nearly doubled since 2004, according to a new survey from AOL. And some users may be taking the “Crackberry” joke a bit too literally.

• Digital

  Short Cuts

  A federal judge refused to stop eBay from using an online feature that lets shoppers buy items at a fixed price with one click.

• The Economy of Attention: Captivate Your Online Audience or Be Stuck in the Past

  Competition for consumer attention is at an all-time high. After all, today consumers now have the power – and the technology – to create their own conversations about your products. This means they can be more selective than ever about which advertising messages they view…or ignore, writes Cam Blazer of Double-Click Performers. Click here to find out the implications for marketers and publishers.