Chief Marketer Staff
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Agencies
Royal Treatment
Prince ran his own version of a DM campaign last month, with a very simple call to action: Listen. The music icon chose to distribute 3 million free copies
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Agencies
Work E-mails That Say I am Lame
At the risk of offending some readers and others who hold the power to adversely affect my standard of living, it’s time to point out some e-mail writing
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Agencies
It’s ChicBut What’s It About?
Quick! What’s that illustration? Maybe one of those gruesome X-ray views of your intestines like you see in constipation-remedy mailers? Quick! What’s
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PROMOLAND
Next time you’re in the video store or on Netflix looking for a rental title, consider Punch-Drunk Love. Ostensibly a vehicle for Adam Sandler to demonstrate
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Agencies
Travelzoo Ups Search ROI
Internet media company Travelzoo relies on persuading people to give in to that spur-of-the-moment travel impulse. In fact, Erik Qualman, head of North
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Agencies
The Industry Needs an Ombudsman
I don’t remember the name of a science-fiction film I saw some years ago, but I remember the plot: An evil serpent (is there any other kind, in fiction?)
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Agencies
The Cross-Channel Advantage
The retail market has changed dramatically in recent years. Today just about every company that wants to stay relevant to its customer base is multichannel. This has made it essential for retailers of every stripe to optimize technology and business disciplines on the Web, in print catalogs, in brick-and-mortar stores — and beyond.
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Agencies
A Call to Postal Action
C. Hamilton Davison, executive director of the American Catalog Mailers Association, was up against a tough audience. He asked catalogers at Merit-Direct’s
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Agencies
Driving Diversity
Car racing inherently has its risks. So it makes perfect sense for Allstate to be the official insurance company for NASCAR. It also makes sense that