Chief Marketer Staff, Author at Chief Marketer

Defending Your Movie

If you’re driving around Los Angeles or New York anytime next month, you might see ads that depict images of suicide, such as people electrocuting themselves

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Parents Go for Soft Sell

A magazine’s editorial staff knows better than anyone what makes a publication great. It’s no surprise, then, that a new subscription-building package

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The Industry Needs an Ombudsman

I don’t remember the name of a science-fiction film I saw some years ago, but I remember the plot: An evil serpent (is there any other kind, in fiction?)

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Driving Diversity

Car racing inherently has its risks. So it makes perfect sense for Allstate to be the official insurance company for NASCAR. It also makes sense that

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Dolphin Blue Targets Small Firms and Government

In the past two and a half years, business has picked up for Dolphin Blue, which Kemper attributes in part to the efforts of former vice president Al Gore and a subsequent growing public awareness of environmental matters.

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Fifteen Tips For Better Sales Letters

One of the most important factors in the success of your direct mail package is your sales letter. In many cases, particularly with small businesses, the sales letter may be the entire package. But given the right list and the right offer, a skillfully crafted sales letter can be all you need to turn a substantial profit — or pull in a large number of qualified leads. Here are 15 tips that virtually guarantee you a more effective letter.

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