Chief Marketer Staff

• Agencies

  Rebate Strategies

  For the past 30-plus years, mail-in rebates MIRs have been a popular and viable sales promotion strategy for marketers to increase sales of their products.

• Agencies

  Top This

  Been awhile since you’ve chewed bubble gum? Then maybe the bubble-blowing contest in Chicago last month wasn’t for you. But the 30-year-old gum brand

• Agencies

  Royal Treatment

  Prince ran his own version of a DM campaign last month, with a very simple call to action: Listen. The music icon chose to distribute 3 million free copies

• Agencies

  Letters to the Editor

  MIXING IT UP Always enjoy Tom Collins’ Makeover Maven columns. Have a suggestion, though, on a new-and-improved picture ,

• Agencies

  Big Dreams

  Having trouble sleeping can make a person feel desperate. And when you’re desperate, you look everywhere for advice. Sleep Wellness Institute Inc. wants

• Agencies

  Community And Content

  Although the next generation of marketing is in its infancy, the social web is already having an effect. More to the point, you’re going to be caught

• Band wagon

  American idol is television’s No. 1 series. So it makes sense that TV Guide would piggyback on the show’s popularity. This summer, the magazine is co-sponsoring

• Agencies

  Going Once, Going Twice

  Stouffer’s, the longtime maker of frozen dinners, has put a new spin on loyalty. Valuable prizes are up for auction in exchange for rewards points collected

• PROMOLAND

  Next time you’re in the video store or on Netflix looking for a rental title, consider Punch-Drunk Love. Ostensibly a vehicle for Adam Sandler to demonstrate

• Agencies

  Card Tricks

  Sure, you loved that pink fluffy kitten sweater from Aunt Bertha two Christmases ago, even if it was three sizes too small. And the year before, you adored