Chief Marketer Staff
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Agencies
Work E-mails That Say I am Lame
At the risk of offending some readers and others who hold the power to adversely affect my standard of living, it’s time to point out some e-mail writing
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Agencies
It’s ChicBut What’s It About?
Quick! What’s that illustration? Maybe one of those gruesome X-ray views of your intestines like you see in constipation-remedy mailers? Quick! What’s
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Agencies
Community And Content
Although the next generation of marketing is in its infancy, the social web is already having an effect. More to the point, you’re going to be caught
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Band wagon
American idol is television’s No. 1 series. So it makes sense that TV Guide would piggyback on the show’s popularity. This summer, the magazine is co-sponsoring
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Jackpot!
An iconic board game like Monopoly is recognized throughout the world. And its maker is capitalizing on that notoriety by expanding a licensing deal to
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Agencies
Going Once, Going Twice
Stouffer’s, the longtime maker of frozen dinners, has put a new spin on loyalty. Valuable prizes are up for auction in exchange for rewards points collected
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Agencies
Card Tricks
Sure, you loved that pink fluffy kitten sweater from Aunt Bertha two Christmases ago, even if it was three sizes too small. And the year before, you adored
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Agencies
Travelzoo Ups Search ROI
Internet media company Travelzoo relies on persuading people to give in to that spur-of-the-moment travel impulse. In fact, Erik Qualman, head of North
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Agencies
Parents Go for Soft Sell
A magazine’s editorial staff knows better than anyone what makes a publication great. It’s no surprise, then, that a new subscription-building package