Chief Marketer Staff
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Agencies
Web Site Markets Sheets to Students
When Peggy Allen and Ronda Pierson were sending their children off to college a couple of years ago, they were appalled at the low quality and wrongly sized sheets available for dormitory beds.
This led the pair, both former executives at Lifetime Television, to found an online operation dedicated to this supplying this niche market.
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Agencies
Royal Treatment
Prince ran his own version of a DM campaign last month, with a very simple call to action: Listen. The music icon chose to distribute 3 million free copies
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Jackpot!
An iconic board game like Monopoly is recognized throughout the world. And its maker is capitalizing on that notoriety by expanding a licensing deal to
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Agencies
Database Guru Eyes E-mailers
Arthur Middleton Hughes thinks he may be able to teach e-mail marketers a thing or two. Hughes recently signed a part-time deal with e-Dialog to consult with some of the e-mail service provider’s clients.
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Agencies
Community And Content
Although the next generation of marketing is in its infancy, the social web is already having an effect. More to the point, you’re going to be caught
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Band wagon
American idol is television’s No. 1 series. So it makes sense that TV Guide would piggyback on the show’s popularity. This summer, the magazine is co-sponsoring
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Agencies
Parents Go for Soft Sell
A magazine’s editorial staff knows better than anyone what makes a publication great. It’s no surprise, then, that a new subscription-building package
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Agencies
Going Once, Going Twice
Stouffer’s, the longtime maker of frozen dinners, has put a new spin on loyalty. Valuable prizes are up for auction in exchange for rewards points collected
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Agencies
Card Tricks
Sure, you loved that pink fluffy kitten sweater from Aunt Bertha two Christmases ago, even if it was three sizes too small. And the year before, you adored