Chief Marketer Staff

• Agencies

  Database Guru Eyes E-mailers

  Arthur Middleton Hughes thinks he may be able to teach e-mail marketers a thing or two. Hughes recently signed a part-time deal with e-Dialog to consult with some of the e-mail service provider’s clients.

• Agencies

  My Doritos

  Doritos needs help. Or so it would seem, given its constant search for consumer-generated marketing creative. First there was the Crash the Super Bowl

• Agencies

  Moving Pictures

  When Champlain Chocolates wanted to boost holiday sales, it launched an animated e-mail. Sales jumped 49%. The chocolate maker, which operates a store

• Jackpot!

  An iconic board game like Monopoly is recognized throughout the world. And its maker is capitalizing on that notoriety by expanding a licensing deal to

• Agencies

  Big Dreams

  Having trouble sleeping can make a person feel desperate. And when you’re desperate, you look everywhere for advice. Sleep Wellness Institute Inc. wants

• Agencies

  Letters to the Editor

  MIXING IT UP Always enjoy Tom Collins’ Makeover Maven columns. Have a suggestion, though, on a new-and-improved picture ,

• Defending Your Movie

  If you’re driving around Los Angeles or New York anytime next month, you might see ads that depict images of suicide, such as people electrocuting themselves

• Agencies

  Travelzoo Ups Search ROI

  Internet media company Travelzoo relies on persuading people to give in to that spur-of-the-moment travel impulse. In fact, Erik Qualman, head of North

• RX: ONLINE

  Both consumers and physicians alike research medical treatments online. So it’s of no surprise that a new survey found that drug makers are spending more

• Agencies

  Driving Diversity

  Car racing inherently has its risks. So it makes perfect sense for Allstate to be the official insurance company for NASCAR. It also makes sense that