Chief Marketer Staff
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Agencies
Royal Treatment
Prince ran his own version of a DM campaign last month, with a very simple call to action: Listen. The music icon chose to distribute 3 million free copies
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Agencies
Database Guru Eyes E-mailers
Arthur Middleton Hughes thinks he may be able to teach e-mail marketers a thing or two. Hughes recently signed a part-time deal with e-Dialog to consult with some of the e-mail service provider’s clients.
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The PRO Awards
This year’s finalists are an elite collection of agencies doing some of the best work in promotional marketing. Campaign descriptions can be viewed at
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Agencies
How’re We Doing?
Return with us now to 1992, when integrated database marketing was in its infancy. I wrote a column that year proclaiming that this new concept would
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Agencies
Finish Line
Klondike, the ice cream bar, is the latest brand to join an elite group of Unilever products tied to NASCAR. Racecar driver Kasey Kahne represents nine
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Agencies
A Tale of Genuine Snail Mail
Somewhere, a list manager is being flogged. No, no, hold your sympathy. There’s no need to stay the hand that chastises someone who rented a 30-year-old
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Agencies
The Cross-Channel Advantage
The retail market has changed dramatically in recent years. Today just about every company that wants to stay relevant to its customer base is multichannel. This has made it essential for retailers of every stripe to optimize technology and business disciplines on the Web, in print catalogs, in brick-and-mortar stores — and beyond.
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Agencies
A Call to Postal Action
C. Hamilton Davison, executive director of the American Catalog Mailers Association, was up against a tough audience. He asked catalogers at Merit-Direct’s
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A Word from Mom
Like many of your readers, I am the mother of a teen. And, as is the case with most teenagers, my son is aware of the world around him. A world that includes