Chief Marketer Staff
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Agencies
Banks Ups Merry to Executive VP
Jos. A. Bank Clothiers Inc has promoted Gary Merry from senior vice president for operations to executive vice president. He will now will head the firm’s store and catalog operations
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Alloy Names Frehe Chief Financial Officer
Alloy Inc. has promoted Joseph Frehe from senior vice president of finance to chief financial officer.
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Agencies
Best Buy Goes Back to School With YouTube
Consumer electronics giant Best Buy, along with YouTube, this week introduced the Tech U Out Video Challenge, a contest in which college students are encouraged to post videos to YouTube.
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Agencies
Universal Offers DeLorean In ‘Back To The Future’ Sweeps
Universal Studios is running a sweepstakes as a run-up to the final go-round for its “Back To The Future’ theme ride at Universal Studios Hollywood.
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Agencies
Yahoo Touchdown Dance Contest Fuels Football Fantasies
Yahoo Sports has launched an online touchdown contest to spark interest in its fantasy football products.
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Agencies
Geek Squad Seeks Next Big Idea
The Geek Squad, those customer service reps behind the counter at Best Buy, is challenging people to come up with the next big idea.
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Nickelodeon Promotes Rosenstein to Senior VP Resorts, Theatricals
Nickelodeon has promoted Stuart Rosenstein to senior vice president, resorts and theatricals, Nickelodeon Recreation.
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News Briefs
20th CENTURY FOX LICENSING AND MERCHANDISING: has appointed Amy Lorbati, former vice president of worldwide television promotions, as vice president of marketing partnerships and advertising strategy for Fox Mobile Entertainment, a division of Jamster
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Agencies
Meet the Broker: Donna Mallinson
Today we meet Donna Mallinson, president of List Counsellors Inc., a three-person company in Allentown, NJ, where she does the list brokerage work.
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Listline e-Newsletter 08/02/07
Direct Media Inc. has been selected to manage a list of 108,969
subscribers to the entertainment guide Time Out New York (TONY).
Subscribers’ median age is 38 and median household income $103,000.