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Chief Marketer Staff

  • Agencies

    Sending Out an RSS

    With RSS (Really Simple Syndication), readers can filter content directly to their desktops. Direct recently talked about how DMers can benefit from using RSS feeds with Rok Hrastnik, international Internet director of Ljubljana, Slovenia-based Studio Moderna Group, which operates in the United States and 19 Central and Eastern European markets.

  • Agencies

    Drive My Car

    Buying a new car? Clear Channel Radio is encouraging listeners to test drive cars and then share their thoughts online and on air. The promo, Test Drive

  • Agencies

    Sis-Boom-Bah Again

    As baby boomers move toward retirement and start shifting their financial resources to essentials like medical expenses and gifts for the grandchildren, marketers may want to set their sights on echo boomers.

  • Agencies

    Database Guru Eyes E-mailers

    Arthur Middleton Hughes thinks he may be able to teach e-mail marketers a thing or two. Hughes recently signed a part-time deal with e-Dialog to consult with some of the e-mail service provider’s clients.

  • Agencies

    Analytic Prescription

    Chances are good that Denise Darragh, vice president of marketing at Katz Group Canada Ltd. which owns Rexall and Pharma Plus, among other pharmacy chains

  • The PRO Awards

    This year’s finalists are an elite collection of agencies doing some of the best work in promotional marketing. Campaign descriptions can be viewed at

  • Agencies

    Parents Go for Soft Sell

    A magazine’s editorial staff knows better than anyone what makes a publication great. It’s no surprise, then, that a new subscription-building package

  • Agencies

    Finish Line

    Klondike, the ice cream bar, is the latest brand to join an elite group of Unilever products tied to NASCAR. Racecar driver Kasey Kahne represents nine

  • CAMPAIGN INDEX

    RCA The Small Wonders of America RCA has launched a video contest with online travel guide RoadsideAmerica.com in search of the country’s top attractions.

  • Agencies

    The Rookies

    August is here time for the List Vision conference and Direct’s annual list roundtable. And we’ve got a treat for you this year. Guess what our panelists