Chief Marketer Staff
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Agencies
Sending Out an RSS
With RSS (Really Simple Syndication), readers can filter content directly to their desktops. Direct recently talked about how DMers can benefit from using RSS feeds with Rok Hrastnik, international Internet director of Ljubljana, Slovenia-based Studio Moderna Group, which operates in the United States and 19 Central and Eastern European markets.
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Agencies
Sis-Boom-Bah Again
As baby boomers move toward retirement and start shifting their financial resources to essentials like medical expenses and gifts for the grandchildren, marketers may want to set their sights on echo boomers.
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Agencies
Who Are You?
Do you fancy yourself a obsessed with making your children all they can be, before they’re even potty trained? Or maybe you’re Ms. Independent, a woman
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Agencies
Bridging the Gap
As CEO Heath Clarke explains it, Local.com got into business to serve a need that wasn’t being filled by either the Internet Yellow Pages providers or traditional search engines.
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Agencies
Letters to the Editor
MIXING IT UP Always enjoy Tom Collins’ Makeover Maven columns. Have a suggestion, though, on a new-and-improved picture ,
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Agencies
Database Guru Eyes E-mailers
Arthur Middleton Hughes thinks he may be able to teach e-mail marketers a thing or two. Hughes recently signed a part-time deal with e-Dialog to consult with some of the e-mail service provider’s clients.
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Agencies
Community And Content
Although the next generation of marketing is in its infancy, the social web is already having an effect. More to the point, you’re going to be caught
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Band wagon
American idol is television’s No. 1 series. So it makes sense that TV Guide would piggyback on the show’s popularity. This summer, the magazine is co-sponsoring