Chief Marketer Staff

• Agencies

  Chocolate Company and Etiquette Author Launch Thank You Contest

  A European chocolate company has partnered with the Emily Post Institute in a contest that rewards good deeds or acts of kindness.

• Agencies

  Staples Launches Back to School Promo

  Staple is out with a sweepstakes timed for back to school offering the chance to win a host of prizes including amovie tickets, a month’s worth of gas and a pizza party.

• OgilvyAction Hires Mueller as Business Director

  OgilvyAction, the brand activation arm of Ogilvy Group, has named Scott Mueller as executive vice president and business director in its New York office.

• News Brief

  SHARPER IMAGE CORP.: has signed a multiyear licensing agreement with The EnE Group, LLC, a developer, manufacturer and marketer of luggage, computer cases and related travel accessories.

• Listline e-Newsletter 08/03/07

  Vicon Publishing Inc. has chosen MetaResponse Group to manage three
  magazine subscription lists. The largest file with 32,117 names
  identifies subscribers to Lab Manager Magazine.

• Email

  Lewis Resigns from StrongMail

  Dave Lewis, vice president of market and product strategy for e-mail technology provider StrongMail has resigned to take a position at another unnamed company, Direct has learned.

• Digital

  Imre Acquires MDV Communications

  Imre Communications has acquired MDV Communications, an online marketing firm.

• IXI Acquires Cohorts

  IXI Corp. has acquired Cohorts for an undisclosed sum.

• Agencies

  Catalogs Drive Online Sales: USPS Survey

  Direct mail recipients were nearly twice as likely to purchase from a retail Web site as those who received only an Internet communication, according to a new survey by the U.S. Postal Service.

• Agencies

  Cabela’s DM Revenue Rises Nearly 9% in Quarter

  Cabela’s Inc. posted net income of $11.3 million for the second quarter, an increase over net income of $8.4 million in the prior year.