Chief Marketer Staff
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Protocol Divests Fulfillment Operation
Protocol Integrated Direct Marketing has divested its replication and fulfillment division (RFD) to an investment group which includes its former owners.
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Publicis Groupe Launches SSF Group
Publicis Groupe, the French advertising giant, has consolidated its Saatchi & Saatchi and Fallon units under the umbrella of the SSF Group.
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Agencies
Dove Seeks Everyday Women for New Campaign
Dove is extending its real beauty campaign once again.
Dove Hair Care is asking everyday women to show off their hair for a chance to star in on of its upcoming commercials
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Agencies
Disney Pushes Blue-ray Technology via Tour
The Walt Disney Studios are launching an interactive, educational tour for its high-definition home entertainment Blu-ray technology.
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Green Teens are Avid Web buyers, Sweepstakers: Survey
The growing number of U.S. teenagers who are concerned about the environment are engaged Web surfers who buy online and enter sweepstakes.
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Cenergy Named AOR for Lake Erie Monsters
The Lake Erie Monsters, Cleveland’s new American Hockey League franchise, has named Cenergy as its agency of record.
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News Briefs
RAWLINGS: ended its relationship with Falcons quarterback Michael Vick over his federal dog-fighting indictment
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Agencies
Web Site Markets Sheets to Students
When Peggy Allen and Ronda Pierson were sending their children off to college a couple of years ago, they were appalled at the low quality and wrongly sized sheets available for dormitory beds.
This led the pair, both former executives at Lifetime Television, to found an online operation dedicated to this supplying this niche market.
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Agencies
Who Are You?
Do you fancy yourself a obsessed with making your children all they can be, before they’re even potty trained? Or maybe you’re Ms. Independent, a woman