Chief Marketer Staff, Author at Chief Marketer

Understanding and Addressing Your Client’s Needs

The concepts of understanding the need of a client and addressing a client’s needs are closely related — but not necessarily the same. While the details of the interaction vary widely based on the nature of the company, the process itself is easily summarized.

E-Mail Marketing: Managing Clients Who Behave Badly

Third party providers who mail on behalf of others face one of the toughest challenges in e-mail marketing. They’re often put in the unenviable position of trying to solve deliverability problems that are outside of their direct control. Or worse, they end up assuming the risk for clients who behave badly, and that risk negatively impacts their own reputation and ability to deliver e-mail on behalf of those clients who behave well.

Spry Idea: How Agile Development Can Work for Marketing

Prior to the advent of the agile development model, software programmers were slow to deliver value to the customer. They weren’t responsive to changes, and didn’t easily incorporate new ideas, stifling creativity in the process. Can the concept of agile development be applied to creating marketing content?

Keeping Content Strategy on Target

Today’s consumers are very sophisticated when it comes to how they find content on the Web. Marketers need to be responsive and adjust their content strategies around the vehicles used to generate leads and traffic to get—and maintain—their target’s mindshare.

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