Chief Marketer Staff

• Letters to the Editor

  My sister is Kitty.

  She is 58 and has two children. Above all, she descends from a Scottish line of two Catharines who used the name Kitty for their entire lives.

• Agencies

  FTC to Examine Internet Data Collection Practices

  The Federal Trade Commission will host a forum Nov. 1 and 2 in Washington, DC, to discuss Internet marketing and privacy issues. Requests to participate in panel discussions must be received by Sept. 14.

• TeleTech Reports $329.8 Million in Second Quarter Revenues

  TeleTech Holdings Inc. reported $329.8 million in second quarter revenues, reflecting a 14.8% increase compared to one year ago.

• Agencies

  APAC Reports $5.4 Million Second Quarter Loss

  APAC Customer Services Inc., Deerfield, IL, reported a net loss of $5.4 million in the second quarter, which it attributed to lower profit margins, restructuring costs, higher interest rates and other factors.

• Agencies

  Crown Royal Asks Consumers to Make Stuff From its Purple Bag

  Crown Royal has launched a promotion to get people to make quilts, reupholster chairs or create any other variety of crafty fare out of the iconic purple bags the whisky is packaged in.

• Alltel Extends Special Offers To Man Cave Visitors

  The sales guys are characters created by wireless carrier Alltel to represent competitors Cingular/AT&T, Verizon, Sprint Nextel and T-Mobile. The four chase Chad, the Alltel rep in the company’s current TV ad spots, plotting behind-the-scenes to thwart Alltel.

• McDonald’s Kicks Off 2008 Olympic Sponsorship Program

  McDonald’s is gearing up to send kids from across the globe to the Olympic Games.

• Agencies

  Maxell Runs Sweeps, Giveaways For X-Games

  Maxell Corp. of America marked its second consecutive sponsorship of ESPN’s X Games 13, held last weekend in Los Angeles, with a sweepstakes contest and on-site giveaways, including seven branded skateboards.

• Twentieth Century Fox Licensing Ups Peikoff

  Twentieth Century Fox has promoted Michael Peikoff to senior vice president, licensing and merchandising, a new position.

• News Briefs

  CHRYSLER: debuts a national advertising campaign today to build awareness for the company’s renaming and recast Pentastar logo