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Chief Marketer Staff

  • OgilvyAction Hires Mueller as Business Director

    OgilvyAction, the brand activation arm of Ogilvy Group, has named Scott Mueller as executive vice president and business director in its New York office.

  • News Brief

    SHARPER IMAGE CORP.: has signed a multiyear licensing agreement with The EnE Group, LLC, a developer, manufacturer and marketer of luggage, computer cases and related travel accessories.

  • Listline e-Newsletter 08/03/07

    Vicon Publishing Inc. has chosen MetaResponse Group to manage three
    magazine subscription lists. The largest file with 32,117 names
    identifies subscribers to Lab Manager Magazine.

  • Email

    Lewis Resigns from StrongMail

    Dave Lewis, vice president of market and product strategy for e-mail technology provider StrongMail has resigned to take a position at another unnamed company, Direct has learned.

  • Digital

    Imre Acquires MDV Communications

    Imre Communications has acquired MDV Communications, an online marketing firm.

  • IXI Acquires Cohorts

    IXI Corp. has acquired Cohorts for an undisclosed sum.

  • Agencies

    Catalogs Drive Online Sales: USPS Survey

    Direct mail recipients were nearly twice as likely to purchase from a retail Web site as those who received only an Internet communication, according to a new survey by the U.S. Postal Service.

  • Agencies

    Cabela’s DM Revenue Rises Nearly 9% in Quarter

    Cabela’s Inc. posted net income of $11.3 million for the second quarter, an increase over net income of $8.4 million in the prior year.

  • Agencies

    Banks Ups Merry to Executive VP

    Jos. A. Bank Clothiers Inc has promoted Gary Merry from senior vice president for operations to executive vice president. He will now will head the firm’s store and catalog operations

  • Alloy Names Frehe Chief Financial Officer

    Alloy Inc. has promoted Joseph Frehe from senior vice president of finance to chief financial officer.