Chief Marketer Staff, Author at Chief Marketer

APAC Reports $5.4 Million Second Quarter Loss

APAC Customer Services Inc., Deerfield, IL, reported a net loss of $5.4 million in the second quarter, which it attributed to lower profit margins, restructuring costs, higher interest rates and other factors.

Agencies

Crown Royal Asks Consumers to Make Stuff From its Purple Bag

Crown Royal has launched a promotion to get people to make quilts, reupholster chairs or create any other variety of crafty fare out of the iconic purple bags the whisky is packaged in.

Alltel Extends Special Offers To Man Cave Visitors

The sales guys are characters created by wireless carrier Alltel to represent competitors Cingular/AT&T, Verizon, Sprint Nextel and T-Mobile. The four chase Chad, the Alltel rep in the company’s current TV ad spots, plotting behind-the-scenes to thwart Alltel.

McDonald’s Kicks Off 2008 Olympic Sponsorship Program

McDonald’s is gearing up to send kids from across the globe to the Olympic Games.

Agencies

Maxell Runs Sweeps, Giveaways For X-Games

Maxell Corp. of America marked its second consecutive sponsorship of ESPN’s X Games 13, held last weekend in Los Angeles, with a sweepstakes contest and on-site giveaways, including seven branded skateboards.

Twentieth Century Fox Licensing Ups Peikoff

Twentieth Century Fox has promoted Michael Peikoff to senior vice president, licensing and merchandising, a new position.

News Briefs

CHRYSLER: debuts a national advertising campaign today to build awareness for the company’s renaming and recast Pentastar logo

Agencies

Understanding and Addressing Your Client’s Needs

The concepts of understanding the need of a client and addressing a client’s needs are closely related — but not necessarily the same. While the details of the interaction vary widely based on the nature of the company, the process itself is easily summarized.

E-Mail Marketing: Managing Clients Who Behave Badly

Third party providers who mail on behalf of others face one of the toughest challenges in e-mail marketing. They’re often put in the unenviable position of trying to solve deliverability problems that are outside of their direct control. Or worse, they end up assuming the risk for clients who behave badly, and that risk negatively impacts their own reputation and ability to deliver e-mail on behalf of those clients who behave well.

Spry Idea: How Agile Development Can Work for Marketing

Prior to the advent of the agile development model, software programmers were slow to deliver value to the customer. They weren’t responsive to changes, and didn’t easily incorporate new ideas, stifling creativity in the process. Can the concept of agile development be applied to creating marketing content?