Chief Marketer Staff
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Agencies
Direct Mail Assets Boost Revenue for Mod-Pac
Mod-Pac Corp., an on-demand print services firm, generated $10.9 million in revenue for its most recent second quarter, virtually the same amount it generated a year ago in second quarter 2007.
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Digital
David Kang to Coordinate Online Subscription Services at Rodale
Rodale Inc., the health and wellness information company, has named David Kang senior vice president and general manager of online subscription services.
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Letters to the Editor
I love this story of “lost and found”…and hopefully old Kitty was still married to the same guy, so they can celebrate the ring.
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Agencies
Amex Plays Lifestyle Strategy With PGA Partnership
American Express struck a deal to become an official patron of The Professional Golf Association of America, teeing up a particular appeal to its golfing card members with special access to tickets for PGA events and exclusive on-site activities.
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Agencies
Edy’s ‘American Idol’ Flavor Contest Pulls 600,000 Votes
Ice cream lovers have voted, and the winning “American Idol”-themed Edy’s Slow Churned flavor is Take the Cake.
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Agencies
Priceline.com Offers Cash Coupons to Customers
Priceline.com has launched a limited-time offer where customers who book a published-price hotel room will receive bonus cash coupons worth up to $100 toward the future purchase of a Priceline.com Name Your Own Price hotel room.
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Taco Bell Feeds Indie Bands Via Nationwide Search
Taco Bell has launched an effort to build relationships with emerging rock bands to help promote its late night offerings
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Agencies
Birthdays Top Gift Card Giving Occasion
Some 81% of people prefer gift cards as a birthday gifts, according to a recent survey.
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Visa Pumps Up Olympics Sponsorship
Visa USA is pushing its image as an Olympics sponsor with a program of education and improvement grants for YMCA pools
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Agencies
Office Depots Ties Sweeps to Classroom Supplies
Office Depot’s goal of getting kids to sing happy tunes this school year might be a bit overstated, but its new promotion with platinum selling recording artist Gavin DeGraw may help drive sales.