Chief Marketer Staff

• Agencies

  Amex Plays Lifestyle Strategy With PGA Partnership

  American Express struck a deal to become an official patron of The Professional Golf Association of America, teeing up a particular appeal to its golfing card members with special access to tickets for PGA events and exclusive on-site activities.

• Agencies

  Edy’s ‘American Idol’ Flavor Contest Pulls 600,000 Votes

  Ice cream lovers have voted, and the winning “American Idol”-themed Edy’s Slow Churned flavor is Take the Cake.

• Taco Bell Feeds Indie Bands Via Nationwide Search

  Taco Bell has launched an effort to build relationships with emerging rock bands to help promote its late night offerings

• Agencies

  Priceline.com Offers Cash Coupons to Customers

  Priceline.com has launched a limited-time offer where customers who book a published-price hotel room will receive bonus cash coupons worth up to $100 toward the future purchase of a Priceline.com Name Your Own Price hotel room.

• Agencies

  Birthdays Top Gift Card Giving Occasion

  Some 81% of people prefer gift cards as a birthday gifts, according to a recent survey.

• Visa Pumps Up Olympics Sponsorship

  Visa USA is pushing its image as an Olympics sponsor with a program of education and improvement grants for YMCA pools

• Agencies

  Office Depots Ties Sweeps to Classroom Supplies

  Office Depot’s goal of getting kids to sing happy tunes this school year might be a bit overstated, but its new promotion with platinum selling recording artist Gavin DeGraw may help drive sales.

• Agencies

  Personal Links Lock Ties To Auto Dealers: J.D. Power Study

  Car owners who feel a personal connection to auto dealer service advisors will keep coming back, and buy their next car there.

• Agencies

  Shopko Launches Loyalty Program

  Shopko, a retailer selling family basics, casual apparel and seasonal products, with an emphasis on health product, is rolling out two incentive-based programs that offer special prices and additional discounts for customers.

• Circle One Creates Creative Director Post

  Circle One Marketing has named hired Pamella Maurer as creative director, a new post