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Chief Marketer Staff

  • News Brief

    FUSION SPORTS MARKETING GROUP: has launched the Ultimate Fan mobile quiz contest for Lito Sheppard, a two time Pro Bowler, and starting cornerback for the Philadelphia Eagles

  • Agencies

    Meet the Broker: Bert DesRosiers

    Today we meet Bert DesRosiers, a list broker at Glaser Direct Inc. DesRosiers sold his graphic arts wholesale supplies business in 1994. He then spent the next three years doing part-time consulting work until he joined Glaser in 1997.

  • Listline e-Newsletter 08/09/07

    CNET Networks Inc. has introduced a list of roughly 120,000 e-mail
    addresses of corporate managers and executives who registered to use
    BNET.com, a Web site that offers information on how to increase
    productivity and efficiency.

  • Digital

    Apollo Group Acquires Aptimus

    Apollo Group Inc., a provider of educational services, has acquired Aptimus Inc., an online advertising network, for about $48 million.

  • Agencies

    DM Mergers and Acquisitions Rise in First Half

    Merger and acquisition activity in the direct marketing industry increased exponentially in the first half of 2007, according to Petsky Prunier, an investment bank.

  • Agencies

    USPS Reports Net Loss of $659 Million

    The U.S. Postal Service posted a net loss of $659 million for the third quarter.

  • Lenox Group Narrows Losses

    Lenox Group Inc. posted a net loss of $11.3 million for the second quarter compared with a net loss of $41.2 million in the prior year.

  • Agencies

    Quebecor Losses Deepen in Quarter

    Quebecor World Inc. reported a net loss of $21.1 million for the second quarter, compared to a net loss of $6.5 million last year.

  • Agencies

    Pringles Tour Promotes New Crackers

    Pringles is hitting the road to sample its new snack, Pringles Stix, and to promote a sweepstakes

  • Saturation Turns GM From Olympic Sponsorship

    General Motors is withdrawing from its long-standing Olympics sponsorship after the 2008 Beijing summer games, believing its already reaching that Olympics audience with its current marketing.