Chief Marketer Staff
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Digital
Live from ETail: Otto High on Rich Media
Quick, what’s the least effective selling channel in terms of presentation?
Hint: It’s not catalogs or retail.
No, it’s online, where products are lined up the same way on almost every Web site.
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Digital
Live from ETail: What’s Ahead for EBay
Ebay is testing different home pages for different buyer segments and shopper personas, according to vice president, buying experience, Jamie Iannone.
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Digital
Live from ETail: Zappos CEO Shares Top 10 List
Zappos’ Tony Hsieh detailed the merchant’s top 10 lessons learned in e-commerce during his session at the ETail conference.
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Digital
Live from ETail: Online Visibility and Vampires
In his session at the ETail conference titled “Exploring the Power of Collective Decision-making and the New Patterns of Adoption and Word of Mouth That Are Flourishing Online,” Johnson discussed the strength of social group formation thanks to the collective power of the Internet world.
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Agencies
Doctors Without Borders Named Nonprofit of the Year
The Nonprofit Federation of the Direct Marketing Association (DMANF) has named the US division of Doctors Without Borders/M
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Agencies
McDonald’s To Launch TV Show Around Kids’ Olympic Program
McDonald’s is planning to launch a reality TV show to document its selection process and the journey 100 kids will have that it sends to the 2008 Olympics.
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P&G Launches My Black is Beautiful Campaign
Procter & Gamble is launching a campaign to help improve the way African American women are portrayed in popular culture, the company said.
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Agencies
Visa Gets Placement in Madden NFL 08
Visa is enhancing its pro football profile in a major video game play through an embedded presence in Electronic Art’s “Madden NFL 08,” set to go on sale Aug. 13.
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Agencies
Showtime Promotes Series Via Street Events
Showtime is tapping into people’s natural tendency to be curious to promote two of its original shows.
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Agencies
Nicktoons Offers Development Prize, Sweepstakes
Nicktoons Network Animation Festival is using a sweepstakes to help drive people to its Web site to vote for their favorite animation