Chief Marketer Staff

• Agencies

  Zizzle Pushes New Button Maker Via Sweepstakes

  Toy developer Zizzle is promoting a new toy with chances to win the device.

• Team Baby Entertainment Signs First Promo Agency

  Team Baby Entertainment has signed on agency 206 to handle promotional and brand marketing efforts for the sports entertainment company.

• News Briefs

  GOLD’S GYM: recruited University of Louisville basketball coach Rick Pitino to help promote the opening of its new 65,000-square foot facility in Louisville. Pitino will be giving away autographed basketballs at a grand opening event on Aug. 11.

• Agencies

  Putting Some “Global” in Local Mobile Search

  With all the talk about the magical things users will be able to do with their mobile phones, from watching TV to surfing the Web, developers may have lost sight of the thing most people are likely to want their handsets to do most often: help them find their way to goods and services they need when they

• Digital

  Making It Easier to Find the Fright

  We

• Digital

  Extreme Site Search Makeover

  If anyone knows remodeling, it’s a construction equipment site. So it’s not surprising that when NorthernTool.com decided to make substantial alterations in their Web presence, they knew enough to reach for the proper tools: automated data feeds and on-site search optimization.

• Listline e-Newsletter 08/08/07

  Nearly 2 million consumers who responded to Web site subscription offers
  are listed. They read national and regional publications such as The New
  York Times, The Washington Post, The Boston Globe and The San Francisco
  Examiner.

• Agencies

  Live From eTail 2007: Manage Culture and all Else Follows, Says Zappos CEO

  The most important thing company executives can do to ensure their firms’ success is make sure everyone fits its business philosophy, according to Tony Hsieh, CEO, Zappos.com.

• Agencies

  Blackbaud Acquires Nonprofit Software Firm eTapestry

  Blackbaud Inc. has purchased eTapestry, a company that markets an on-demand nonprofit fundraising system.

• Agencies

  Avista Capital Acquires Direct Mail Firm IWCO Direct

  Avista Capital Partners has purchased IWCO Direct, a direct mail production services firm, from Court Square Capital Partners. Terms of the acquisition were not disclosed.