Chief Marketer Staff
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Agencies
Putting Some “Global” in Local Mobile Search
With all the talk about the magical things users will be able to do with their mobile phones, from watching TV to surfing the Web, developers may have lost sight of the thing most people are likely to want their handsets to do most often: help them find their way to goods and services they need when they
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Digital
Extreme Site Search Makeover
If anyone knows remodeling, it’s a construction equipment site. So it’s not surprising that when NorthernTool.com decided to make substantial alterations in their Web presence, they knew enough to reach for the proper tools: automated data feeds and on-site search optimization.
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Listline e-Newsletter 08/08/07
Nearly 2 million consumers who responded to Web site subscription offers
are listed. They read national and regional publications such as The New
York Times, The Washington Post, The Boston Globe and The San Francisco
Examiner. -
Agencies
Live From eTail 2007: Manage Culture and all Else Follows, Says Zappos CEO
The most important thing company executives can do to ensure their firms’ success is make sure everyone fits its business philosophy, according to Tony Hsieh, CEO, Zappos.com.
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Agencies
Blackbaud Acquires Nonprofit Software Firm eTapestry
Blackbaud Inc. has purchased eTapestry, a company that markets an on-demand nonprofit fundraising system.
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Agencies
Avista Capital Acquires Direct Mail Firm IWCO Direct
Avista Capital Partners has purchased IWCO Direct, a direct mail production services firm, from Court Square Capital Partners. Terms of the acquisition were not disclosed.
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Agencies
Direct Mail Assets Boost Revenue for Mod-Pac
Mod-Pac Corp., an on-demand print services firm, generated $10.9 million in revenue for its most recent second quarter, virtually the same amount it generated a year ago in second quarter 2007.
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Digital
David Kang to Coordinate Online Subscription Services at Rodale
Rodale Inc., the health and wellness information company, has named David Kang senior vice president and general manager of online subscription services.
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Letters to the Editor
I love this story of “lost and found”…and hopefully old Kitty was still married to the same guy, so they can celebrate the ring.