Chief Marketer Staff

• Agencies

  Subaru Makes Lifestyle Link With Rockfest

  Subaru is sponsoring a local concert series in the Dallas-Fort Worth area to connect with prospective customers on a lifestyle level and kick-start regional sales.

• News Briefs

  PEPSI: has signed a deal to be the exclusive provider of carbonated beverages and bottled water served at Jobing.com

• Agencies

  Mandinez.com Offers Mandala-Inspired Clothing

  Actress, model and designer J. Callendar has an abiding passion for mandala meditation and artwork. After a short stint selling products inspired by the technique, last January she created Mandinez.com to sell her wares.

• Agencies

  Improve Your Mailing List Program

  Experienced marketers are already mailing their early fall and Christmas promotions. As a former list broker, I’d like to offer some basic list information for small businesses that are less familiar with direct mail.

• Agencies

  Using Controls to Plan and Evaluate

  One of the most effective ways businesses and marketers can improve profitability and identify the marketing function’s contribution to the bottom line is through the use of controls to measure and improve the performance and accountability of ongoing sales initiatives.

• Agencies

  Tips & Teasers

  Most small business owners consider healthcare issues key in determining their vote for the 2008 presidential election, according to a recent survey conducted by online payroll service SurePayroll.

• PROMO Special Report: Getting in the Game

  Spending on advergames hit $264 million in 2006, and is expected to triple to $676 million by 2009. The games can be likened to a first date: entertaining and engaging with the possibility of a reward if you get permission, like a year’s supply of milk. That was the prize at the end of a contest the California Milk Processor Board tied to a wildly successful game it launched in March. In this special report from Promo you’ll learn the do’s and don’ts in developing, launching and marketing advergames from experts and top brands.

• Listline e-Newsletter 08/15/07

  Zanitas Inc. has assumed management of the VIP Discount Club list. It
  identifies more than 1.2 million buyers from the last 12 months. These
  individuals responded to direct mail and joined a club for discounts on
  electronics, apparel, jewelry and other products.

• Agencies

  Restoration Hardware to Cut 100 Jobs

  Restoration Hardware Inc. will eliminate 100 positions at its corporate headquarters in Corte Madera, CA.

• Agencies

  Direct Sales Up, Retail Down for Eddie Bauer

  Eddie Bauer Holdings Inc. generated second quarter revenue of $227 million up from $22.57 million during second quarter 2006.