Chief Marketer Staff

• Chrysler Names Former Toyota Marketer as its New CMO

  Chrysler has named Deborah Wahl Meyer as its vice president and chief marketing officer.

• Agencies

  Mobile Negro Leagues Museum Wraps National Circuit

  The mobile Negro Leagues Museum tour makes its final stop of the baseball season in Chicago this week.

• Moroch Partners Adds New Faces to Agency

  Advertising agency Moroch Partners has added three new hires to its agency.

• News Briefs

  BANK OF AMERICA: is co-sponsoring three youth baseball clinics this week with the Oakland A’s for 450 inner city children from local Little Leagues and the Oakland Boys & Girls Clubs.

• Agencies

  Meet the Broker: Shannon Holleman

  Today we meet Shannon Holleman, manager of list services at Huntsinger & Jeffer Inc., a direct marketing agency in Richmond, VA. Holleman oversees list brokerage and a few in-house list management accounts.

• Digital

  CafePress Ties Blog Tags to Ads

  Imagine for a moment that you want to market 25 million different products online. Now imagine that many of those products are timely items strongly linked to events in the news. Finally, imagine that you have to add almost a million new products a week to your line

• Digital

  The Web Analytics behind an E-card

  The Internet has done a lot to change both Americans’ buying habits and the way we relate to each other: e-mail rather than letters or phone calls, sending gifts online rather than using the mails, and so on. American Greetings Interactive, the online subsidiary of Cleveland-based card maker American Greetings, has built its business on the prospect that those two trends will intersect. The company counts on the fact that the right mix of personalized message and Flash animation will get us to use our desktop PCs to send our heartfelt sentiments out into cyberspace.

• Digital

  Search Helps Golfers Hit the Links

  Want to know how to stumble upon a new ctegory ripe for vertical search? Just find something lots of people are always looking for, identify some group of advertisers who want to reach them, and build a platform that bring the two together. Done and done.

• Listline e-Newsletter 08/16/07

  Subscribers to 14 celebrity and health magazines published by American
  Media Inc. have been assembled for this file. It combines more than 3.1
  million subscribers to such titles as Shape, Flex, Fit Pregnancy,
  Natural Health, Star, Globe, Mira and Country Weekly.

• Agencies

  Swedish Match AB to Acquire Cigars International

  Swedish Match AB will acquire Cigars International Inc., a direct marketer of cigars and related accessories.