Chief Marketer Staff, Author at Chief Marketer

Sony Launches $100 Million Multi-Faceted HD Campaign

Sony Electronics is plotting its largest integrated marketing campaign in the U.S. to date to plug its “HDNA” high definition product.

Hyundai Taps LatinWorks for Hispanic Marketing

Hyundai Motor American has selected LatinWorks as its national Hispanic marketing and advertising agency of record.

News Brief

NESTLE’S LEAN CUISINE: is teaming with Susan G. Komen for the Cure to offer
insulated lunch ba

Agencies

Loose Cannon: And How Do YOU Feel About This?

Garbage in, garbage out: When schizophrenic data goes into e-commerce analytics models, is it any wonder that number crunchers charged with building those models are being driven to madness?

The psychiatric community is adding “Analyst’s Twitch” to the more commonly known psychological ailments. This condition occurs among e-commerce data modelers

Listline e-Newsletter 08/17/07

Fifteen lists including a master file with 162,017 subscribers to
various agricultural titles have become available from Meister Media
Worldwide. These include Cotton Grower, American Fruit Grower,
Greenhouse Grower, Ornamental Outlook and CropLife, to name a few.

Agencies

PRC Proposes Regs for Market-Dominant, Competitive Products

The Postal Regulatory Commission has proposed regulations to implement a new ratemaking and classification system for market dominant and competitive mail products.

Agencies

Penney Direct Sales Fall 2.3%

J. C. Penney Co. Inc. posted net income of $182 million for the second quarter, a 1.7% increase over net income of $179 million in the prior year.

FTD Group Income Rises By Nearly $2 Million

FTD Group Inc. reported net income of $10.7 million for the fourth quarter, a $1.9 million increase over net income of $8.8 million last year.

Agencies

Transcontinental, Seven Squared, Form Joint Venture

Transcontinental Media has teamed up with U.K.-based agency Seven Squared to launch of Transcontinental Custom Communications, a company that will furnish custom publishing services to clients in Canada and the U.S.

Agencies

MasterCard to Set Off on World Tour With Placido Domingo

MasterCard has been looking for a partner with mass appeal.