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Chief Marketer Staff

  • Belardi/Ostroy to Manage Harriet Carter Files

    Belardi/Ostroy ALC has been appointed list manager by general merchandise and gift cataloger Harriet Carter Gifts Inc., effective Sept. 1.

  • DM Club of New York Announces Silver Apple Winners

    The Direct Marketing Club of New York has announced the 2007 winners for the 23rd Annual Silver Apple Awards for outstanding contributions to direct marketing.

  • Letters to the Editor

    I have just one anecdote about data analysis that gave me some insight into what one big company believes is useful customer data.

  • Agencies

    Mike and Ike Flavor Contest Nets More than 60,000 Votes

    Just Born has people buzzing about its latest summer promotion.

  • Agencies

    Cartoon Network Adopts Healthier Guidelines

    Cartoon Network is following in the footsteps of some of its competitors by rolling out new guidelines limiting the use of its characters on junk food.

  • Agencies

    AT&T Launches Sweepstakes Tied to Atlanta Braves

    AT&T is out with a sweepstakes linked to the Atlanta Braves offering the chance to throw out the first pitch at an upcoming home game. Registration is available online at ATT.Braves.com or by texting the world Braves to shortcode 36197 through Sept. 7. …

  • News Brief

    WAL-MART: is offering a free MP3 download of the radio-released Eagles’ single “How Long” with a purchase

  • Know Your Customers: The Importance of Knowledge-based Customer Recognition

    Undoubtedly, poor customer recognition can have a direct, negative impact on your customers’ perceptions. Consider personal relationships. When you greet a friend’s new bride by his ex-wife’s name, the resulting impression is not good. Click here to see why customer-value recognition is vital to the success of any business.

  • Sports Marketing Opportunities – At Home and Abroad

    This has already been a great year for the globalization of sports, if you define globalization as importing some of the best athletic talent to the United States. What’s going on and what could be next? Click here for more.

  • The Battle of the Red Cross

    It’s a simple symbol, just a red cross. But the battle between the Johnson & Johnson conglomerate and the non-profit American National Red Cross is heating up. Click here for CoreBrand brand director Jonathan Paisner’s two cents on who should be allowed to use the universally known symbol.