Chief Marketer Staff, Author at Chief Marketer

Mike and Ike Flavor Contest Nets More than 60,000 Votes

Just Born has people buzzing about its latest summer promotion.

Cartoon Network Adopts Healthier Guidelines

Cartoon Network is following in the footsteps of some of its competitors by rolling out new guidelines limiting the use of its characters on junk food.

Agencies

AT&T Launches Sweepstakes Tied to Atlanta Braves

AT&T is out with a sweepstakes linked to the Atlanta Braves offering the chance to throw out the first pitch at an upcoming home game. Registration is available online at ATT.Braves.com or by texting the world Braves to shortcode 36197 through Sept. 7. …

News Brief

WAL-MART: is offering a free MP3 download of the radio-released Eagles’ single “How Long” with a purchase

Know Your Customers: The Importance of Knowledge-based Customer Recognition

Undoubtedly, poor customer recognition can have a direct, negative impact on your customers’ perceptions. Consider personal relationships. When you greet a friend’s new bride by his ex-wife’s name, the resulting impression is not good. Click here to see why customer-value recognition is vital to the success of any business.

Sports Marketing Opportunities – At Home and Abroad

This has already been a great year for the globalization of sports, if you define globalization as importing some of the best athletic talent to the United States. What’s going on and what could be next? Click here for more.

The Battle of the Red Cross

It’s a simple symbol, just a red cross. But the battle between the Johnson & Johnson conglomerate and the non-profit American National Red Cross is heating up. Click here for CoreBrand brand director Jonathan Paisner’s two cents on who should be allowed to use the universally known symbol.

Digital

The Digital Future: Small Talk About Big Ideas

The whole notion there will be one Web platform that meets the needs of everyone is the most ludicrous thing Erik Hauser has ever heard. So how does he see the future of the Internet, and Web 3.0? Click here to find out.

Agencies

Mail Stream: A Report on Incoming Direct Mail

Making It Big’s fall 2007 catalog features female apparel in sizes 2X-7X, or 22W to 44W. The company offers free shipping on orders of $500 or more. The American Friends Service Committee – a global peace organization backed by the Quakers –asks that recipients send three petitions enclosed in an oversized package to their House Rep and Senators – and a donation (ask ladder $15/$35/$50/$65/other) to the organization itself. And a charter subscription offer from The Land Report asks what moguls Ted Turner, Oprah Winfrey and others have in common with the recipient – the answer being “a passion for the land.” Recipients who pony up $39 for a 12-month, 12-issue subscription also receive The Land Report 100,” which profiles the 100 largest landowners in the U.S.

Listline e-Newsletter 08/20/07

Belardi/Ostroy ALC has been appointed list manager for Harriet Carter
Gifts Inc., effective Sept. 1. More than 2.2 million buyers are
available from the last 12 months.