Chief Marketer Staff

• Agencies

  Transcontinental Makes Bid for PLM

  Transcontinental Inc. has made an all-cash offer to acquire PLM Group Ltd., a Canadian-based commercial printer.

• Agencies

  Acquisition, New Catalog Clients Boost Innotrac’s Fortunes

  Innotrac Corp., a fulfillment and logistics services provider, generated $28.1 million in second quarter 2007 revenue, compared with $16.6 million during second quarter 2006.

• Digital

  Aplus.Net Acquires WebImage

  Web hosting firm Aplus.Net, Overland Park, KS, has acquired WebImage, an Internet marketing and website development company based in White Plains NY.

• Email

  Goodmail Strikes Free-Trial Deal with CheetahMail, Epsilon, Acxiom Digital

  In its most aggressive promotion yet, Goodmail has signed agreements with three of the largest e-mail service providers

• Email

  Alterian, Return Path Jointly Offer E-Mail Deliverability Services

  Alterian and Return Path have joined forces to provide a combined suite of e-mail services.

• Agencies

  Hardee’s Pushes French Fries with Giveaway

  Hardee’s is promoting a new menu item, Natural Cut Fries, with a sampling effort this week.

• Agencies

  Retailers Should Overhaul Loyalty Programs: Survey

  Retailers need to transform their loyalty programs, a new survey has found.

• Susan G. Komen for the Cure Names McGhee VP of Marketing

  Susan G. Komen for the Cure has named Katrina McGhee as vice president of marketing.

• Pop-Tarts Splitz Toasts Kid Creativity

  Kellogg wants to hear from kids a good story that makes at least one reference to its new line of Pop-Tarts Splitz toaster pastries.

• Agencies

  Virgin Loyalty Program Tops 150,000

  There’s no sign of the popularity of Virgin Megastores’ loyalty program ceasing anytime soon.