Chief Marketer Staff
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Email
Goodmail Strikes Free-Trial Deal with CheetahMail, Epsilon, Acxiom Digital
In its most aggressive promotion yet, Goodmail has signed agreements with three of the largest e-mail service providers
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Email
Alterian, Return Path Jointly Offer E-Mail Deliverability Services
Alterian and Return Path have joined forces to provide a combined suite of e-mail services.
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Agencies
Hardee’s Pushes French Fries with Giveaway
Hardee’s is promoting a new menu item, Natural Cut Fries, with a sampling effort this week.
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Agencies
Retailers Should Overhaul Loyalty Programs: Survey
Retailers need to transform their loyalty programs, a new survey has found.
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Susan G. Komen for the Cure Names McGhee VP of Marketing
Susan G. Komen for the Cure has named Katrina McGhee as vice president of marketing.
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Pop-Tarts Splitz Toasts Kid Creativity
Kellogg wants to hear from kids a good story that makes at least one reference to its new line of Pop-Tarts Splitz toaster pastries.
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Agencies
Virgin Loyalty Program Tops 150,000
There’s no sign of the popularity of Virgin Megastores’ loyalty program ceasing anytime soon.
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Agencies
American Express Offers Perks Tied to U.S. Open Tennis
American Express aims to make cardmembers’ experiences at the U.S. Open Tennis Tournament memorable with a full menu of perks when the Grand Slam event commences later this month.
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Pan Am to Host Celebrity Swag Suite in Las Vegas
Pan Am, the travel fashion goods manufacturer that used to be an airline of the same name, will celebrate its 80-year anniversary by hosting a celebrity gifting suite Sept. 8-9 at the Bellagio Hotel & Casino in Las Vegas
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