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STEVE AND BARRY’S: is teaming up with tennis star Venus Williams to launch a new collection.

Meet the Broker: Jerry Mamola

Today we meet Jerry Mamola, managing partner at Amity Direct Inc., a direct marketing agency based in Jackson Township, NJ.

Agencies

Making the Mobile Optimization Call

Apple is projecting that it can sell 10 million iPhones by the end of 2008. And if the company can do for smart phones what it did for MP3 players, this may turn out to be the year Web operators get really interested in optimizing their sites for discovery and display by mobile devices. According to Cindy Krum, senior search optimization analyst for Denver-based Blue Moon Works, the time is now to start thinking about how your site shows up in mobile.

Digital

The Positives of Keeping That Negative Attitude

Search marketing is a potent tool: sometimes too potent. Sometimes your keywords call out to searchers who have very little to do with your product, service or content. Consider the unfortunate vacation marketer whose keywords include “cruise”. How do you make sure your ads appear only when searchers are looking for Caribbean getaways and not “Tom Cruise” or “cruise missiles”?

Digital

SEO Spices Salt Seller’s Sales

Mark Zoske has used search engine optimization to turn a passion for salt into a $3.5 million-a-year online business catering not only to consumers, small stores and major grocery chains but also to the spa crowd and even people suffering from psoriasis.

Listline e-Newsletter 08/23/07

More than 21 million e-mail addresses are available for G.O.P.
supporters. This file has been assembled from voter registration lists,
which were overlaid with e-mail addresses that were used to send e-mail
surveys.

Digital

Offline Ads Drive Web Searches: Study

More than two-thirds of Internet users say they have gone to a search engine to look for a company, product or service as a result of an offline ad, according to a study released earlier this week.

Digital

AKQA Acquires Search Firm SearchRev

AKQA, a digital marketing agency, acquired search engine marketing technology firm SearchRev. Terms of the transaction were not disclosed.

Agencies

Catalog Sales Depress Charming Shoppes’ Quarter

Charming Shoppes Inc., a multi-brand retailer that specializes in women’s apparel, generated second-quarter net income of $18.3 million, down from second-quarter 2006 net income of $32.6 million.

Agencies