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Chief Marketer Staff

  • Agencies

    Making the Mobile Optimization Call

    Apple is projecting that it can sell 10 million iPhones by the end of 2008. And if the company can do for smart phones what it did for MP3 players, this may turn out to be the year Web operators get really interested in optimizing their sites for discovery and display by mobile devices. According to Cindy Krum, senior search optimization analyst for Denver-based Blue Moon Works, the time is now to start thinking about how your site shows up in mobile.

  • Digital

    The Positives of Keeping That Negative Attitude

    Search marketing is a potent tool: sometimes too potent. Sometimes your keywords call out to searchers who have very little to do with your product, service or content. Consider the unfortunate vacation marketer whose keywords include “cruise”. How do you make sure your ads appear only when searchers are looking for Caribbean getaways and not “Tom Cruise” or “cruise missiles”?

  • Digital

    SEO Spices Salt Seller’s Sales

    Mark Zoske has used search engine optimization to turn a passion for salt into a $3.5 million-a-year online business catering not only to consumers, small stores and major grocery chains but also to the spa crowd and even people suffering from psoriasis.

  • Listline e-Newsletter 08/23/07

    More than 21 million e-mail addresses are available for G.O.P.
    supporters. This file has been assembled from voter registration lists,
    which were overlaid with e-mail addresses that were used to send e-mail
    surveys.

  • Digital

    Offline Ads Drive Web Searches: Study

    More than two-thirds of Internet users say they have gone to a search engine to look for a company, product or service as a result of an offline ad, according to a study released earlier this week.

  • Digital

    AKQA Acquires Search Firm SearchRev

    AKQA, a digital marketing agency, acquired search engine marketing technology firm SearchRev. Terms of the transaction were not disclosed.

  • Agencies

    Catalog Sales Depress Charming Shoppes’ Quarter

    Charming Shoppes Inc., a multi-brand retailer that specializes in women’s apparel, generated second-quarter net income of $18.3 million, down from second-quarter 2006 net income of $32.6 million.

  • Agencies

    Restructuring Costs Take Toll On ValueVision

    ValueVision recorded a net loss of $5.4 million during second-quarter 2007, compared with a loss of $700,000 a year earlier.

  • Agencies

    Soft Demand Takes Toll on Talbots

    The Talbots Inc. took a $12.2 million loss during its second quarter, compared with $542,000 in net income during second quarter 2006.

  • Agencies

    Quebecor World Taps Bakewell To Run Direct Marketing Business

    Quebecor World Inc. has named Hughes Bakewell president of its direct marketing solutions business.