Chief Marketer Staff

• Digital

  The Positives of Keeping That Negative Attitude

  Search marketing is a potent tool: sometimes too potent. Sometimes your keywords call out to searchers who have very little to do with your product, service or content. Consider the unfortunate vacation marketer whose keywords include “cruise”. How do you make sure your ads appear only when searchers are looking for Caribbean getaways and not “Tom Cruise” or “cruise missiles”?

• Digital

  SEO Spices Salt Seller’s Sales

  Mark Zoske has used search engine optimization to turn a passion for salt into a $3.5 million-a-year online business catering not only to consumers, small stores and major grocery chains but also to the spa crowd and even people suffering from psoriasis.

• Listline e-Newsletter 08/23/07

  More than 21 million e-mail addresses are available for G.O.P.
  supporters. This file has been assembled from voter registration lists,
  which were overlaid with e-mail addresses that were used to send e-mail
  surveys.

• Digital

  Offline Ads Drive Web Searches: Study

  More than two-thirds of Internet users say they have gone to a search engine to look for a company, product or service as a result of an offline ad, according to a study released earlier this week.

• Digital

  AKQA Acquires Search Firm SearchRev

  AKQA, a digital marketing agency, acquired search engine marketing technology firm SearchRev. Terms of the transaction were not disclosed.

• Agencies

  Catalog Sales Depress Charming Shoppes’ Quarter

  Charming Shoppes Inc., a multi-brand retailer that specializes in women’s apparel, generated second-quarter net income of $18.3 million, down from second-quarter 2006 net income of $32.6 million.

• Agencies

  Restructuring Costs Take Toll On ValueVision

  ValueVision recorded a net loss of $5.4 million during second-quarter 2007, compared with a loss of $700,000 a year earlier.

• Agencies

  Soft Demand Takes Toll on Talbots

  The Talbots Inc. took a $12.2 million loss during its second quarter, compared with $542,000 in net income during second quarter 2006.

• Agencies

  Quebecor World Taps Bakewell To Run Direct Marketing Business

  Quebecor World Inc. has named Hughes Bakewell president of its direct marketing solutions business.

• DMA Hall of Fame Inducts Ronald Bliwas, Charles Morgan

  The Direct Marketing Association has named two industry figures to its hall of fame: Ronald L. Bliwas, president/CEO of direct response television agency A. Eicoff & Company; and Charles D. Morgan, chairman of the board and company leader of Acxiom Corp.